I'm Erika, an edtech copywriter with an unfair glorious advantage: I'm a former educator + district leader too. Using a process that's part science and part art, I write copy that helps edtech companies win more hearts, minds, and happy customers. I spent 15 years working in schools and districts across curriculum and instruction, administration, and product development.
I was the decision-maker you were trying to reach at both the school level and the district level. I even managed procurement for a $24M edtech contract at the New York City Department of Education - the largest school district in the country. So I'm a bit of an insider in the education world. I've spent years studying with whip-smart marketers and writing for dozens of clients to make sure I can write copy that gets you results.
I was the decision-maker you were trying to reach at both the school level and the district level. I even managed procurement for a $24M edtech contract at the New York City Department of Education - the largest school district in the country. So I'm a bit of an insider in the education world. I've spent years studying with whip-smart marketers and writing for dozens of clients to make sure I can write copy that gets you results.
Services
You've built something brilliant - an edtech product that solves a real problem in classrooms and schools. But decision-makers won't respond, or users don't upgrade from trial to paid subscriptions, or your competitors always win the big district-wide contracts instead. The problem? Schools don't understand how you can help or why they should care about your products.
Your emails work 24/7 and knows exactly what to say to persuade people to click, sign up, buy. Even when a teacher skims your onboarding email 5 minutes before his class returns from lunch. Even when a principal finally has time to read through your latest product announcement email late one afternoon once all the kids leave her office.
The teacher said: My students need a women's history text set to promote in-depth reading about some of the fierce women we will study during Women's History Month. Now more than ever, we need our girls and all our children to know that women have accomplished greatness throughout our history. The teacher said: My students need high-interest books to read during and outside of school.
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