What you need is a process - a practical, measurable and continual process that produces consistent, predictable and profitable results. Let me show you how. Hi, I'm Bob McCarthy and I'd like to help you with your direct response marketing - for direct mail, digital and print.
I've been in the direct mail business since 1980 - as a marketing strategist, direct response copywriter, creative director, list researcher, campaign program manager and direct mail trainer/educator.And now I also perform those same functions with digital marketing. I can advise you on production, and supervise your print/mail production, but only as part of my consulting work.
I've been in the direct mail business since 1980 - as a marketing strategist, direct response copywriter, creative director, list researcher, campaign program manager and direct mail trainer/educator.And now I also perform those same functions with digital marketing. I can advise you on production, and supervise your print/mail production, but only as part of my consulting work.
Services
McCarthy & King Marketing is a direct response agency providing direct mail and online marketing services. McCarthy & King has a long history in direct mail, but now also uses direct response methodologies in other media - including email marketing, survey marketing, website/content marketing and online marketing.
For more than 25 years, Bob McCarthy has been a copywriter, consultant, creative director, project manager, list researcher, and direct marketing instructor. Working with both businesses and non-profits, he has been responsible for planning, creating and executing dozens of direct mail, email, print advertising and collateral projects.
In today's marketing world, there are so many activities, tools and platforms, it can be difficult to know where to start. It can a more than a little overwhelming. We understand the temptation to jump into the next marketing campaign - whether it's digital campaign, or a direct mail campaign, or a social media campaign - but before you do, we hope you will consider the following.
For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn't be the end of it. With the right strategy and mindset, . It's such a simple concept and one that is frequently overlooked.
Direct mail still stands apart for its ability to target, connect and persuade, and now with digital, we can engage and automate. We've been doing direct mail for more than 30 years. Depending on your needs, we provide a full-service direct mail campaign that includes list research, offer planning, format selection, testing strategy, creative and print/mail production.
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Ella Peter Kumzy
Oct 03, 2021
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