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Many businesses do not bother to look for new sales. Relying on a continual supply of existing business is commercial suicide, unless you happen to be lucky enough to have a niche product that nobody else has!. Now we have done the hard yards in finding, qualifying and ranking our prospects, the next stage, (which for some business owners is the most daunting) is to convert them into customers.

Introduction to strategic planning is a detailed understanding of each of the building blocks that make up the strategic plan. It is designed to introduce key factors - introduce language of strategic planning, help prepare preliminary ideas for the action strategic planning session, and provide information on monitoring progress to know when the plan is in jeopardy and how to get back on rack.

The mission statement describes the company's business vision, including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities. Guided by the business vision, the firm's leaders can define measurable financial and strategic objectives.

While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. The company's core values and purpose constitute its core ideology and remain relatively constant.

Businesses undergo many changes to keep up with the challenges of the ever-changing economic environment and rising customer expectations. Rapid advances in technology and competition in the marketplace have forced business to rethink not only the way they do business, but the business they do. In order to change, it is important to understand and emphasize how the work is actually performed and how it can make a critical difference.