Rubin Communications Group

Rubin Communications Group (RCG) is the region's premier media and public relations firm owned and operated by a former Hampton Roads broadcast journalist. Founder and President Joel Rubin, APR, who built a solid reputation as a television reporter and talk-show host in the area, is well-connected and also highly regarded as a creative force in the community.

The first thing we ask of our clients is a seat at the table and an open and honest conversation. We want to know your organization's strengths (and weaknesses), what motivates you to succeed and where you believe opportunities for growth exist in the marketplace. Armed with this information and our own research, we carefully craft concise messages and suggest creative approaches to reach targeted audiences, using free media whenever possible.

It's not the reporter's questions that make a story newsworthy, it's your answers. We educate you on what news organizations want but also how you can work with them to position your organization positively. We understand what drives media interest and how to make interactions with journalists productive for both parties.

We love planning, promoting and executing events that leave audiences wanting more. As PR pros, we anticipate what guests need to be comfortable, happy and entertained. We respect people's time and money. As one of the region's top emcees, Joel Rubin knows how to put humor and emotion into events while also keeping them moving toward a satisfactory conclusion.

Companies and organizations, particularly from outside the market, need a "friend on the ground" in Hampton Roads to help them navigate the media, business community and government. Joel Rubin is that trusted party in the region, connecting clients with decision makers.

Our relationships with senior politicians, policymakers, stakeholders and influencers in all levels of the public and private sectors give our clients the insights they need to make or defend their case.