At Addison Marketing, we are passionate about cool technology and helping business-to-business tech companies grow. We are seasoned pros who "roll up our sleeves" and dig in, giving you hands-on help to launch and promote your products and services. At the heart of Addison Marketing is a love for new technology and the startup phase of marketing.
We come in, "roll up our sleeves" and fill the gaps in your in-house marketing programs. Our CEO, Frances Mann-Craik, has served as interim Vice President of Marketing, Sales, and Communications at several companies, ensuring a professional marketing presence during the critical startup phase.
We come in, "roll up our sleeves" and fill the gaps in your in-house marketing programs. Our CEO, Frances Mann-Craik, has served as interim Vice President of Marketing, Sales, and Communications at several companies, ensuring a professional marketing presence during the critical startup phase.
Services
Frances' expertise in technology marketing and business development, coupled with deep experience in working with startups and growing firms, provides Addison Marketing clients with an unique, flexible and vibrant resource. Having worked with more than 20 startups, in both the US and Europe, Frances has a deep understanding of the challenges a growing company faces.
Addison Marketing provides a suite of affordable marketing services to help your growing technology business break away from the competition. Addison Marketing fills the gaps in your in-house marketing programs or creates those programs for you. Addison Marketing has executive experience at all stages of technology company growth -- from startup to Fortune 500.
Addison Marketing helps engineers translate their products' technology features into product and service benefits that appeal to the needs of target customers (and the people who influence those customers - editors, analysts, and subject area experts). Addison Marketing leverages its deep experience in working with European and Asian companies to help you develop marketing and online programs for expanding into the US market.
The first time you say to a friend, "I've got a great idea for a startup company, " you begin marketing communications and brand building. With the thoughtful use of marketing communications, and the viral power of online marketing, you can begin building awareness and a prospective customer list for your company well before your product or service is launched.
Your Marketing Strategy provides the foundation of your marketing communications program and aligns marketing with your corporate strategy. Some companies are focused on raising awareness to increase valuation in advance of funding, merger, or IPO. Others need marketing programs to integrate with and accelerate their sales programs for increased revenue.
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