Criterium Marketing offers marketing, branding and product development solutions with significant impact on revenue and brand value for companies in food, beverage, wine, home products, hospitality, technology and real estate development. We do this by using a network of specialists with senior level experience working for Fortune 500 level companies to small businesses.
Criterium is led by Mark Marinozzi, who has held positions on both sides of the table and directed marketing, PR, social media and direct-to-consumer programs for nationally recognized brands. Mark and his network of consultants are all committed to producing sustainable growth, fusing strategic insights with innovative creative thinking and rapid execution that builds a stronger future for the businesses and brands we serve.
Criterium is led by Mark Marinozzi, who has held positions on both sides of the table and directed marketing, PR, social media and direct-to-consumer programs for nationally recognized brands. Mark and his network of consultants are all committed to producing sustainable growth, fusing strategic insights with innovative creative thinking and rapid execution that builds a stronger future for the businesses and brands we serve.
Services
Mark has over 20 years of marketing experience, having worked in all aspects of the business - client side, agency/supplier side and consulting. Mark's broad perspective in branding and marketing is the result of a dynamic career that has included working with technology companies such as Ooma and Direct Commerce as well as global CPG brand companies, including Diageo and Allied Domecq.
We start by using internal gatekeeper and external trade and consumer intelligence to determine why consumers use a brand's products or services. This information leads to creating brand planning, strategies and marketing programs that are quantifiable and drive improved awareness, value and use of brands.
A bicycle race of a specified number of laps on a closed course over public roads closed to normal traffic. Our name Criterium reflects how we help companies beat out the competition in today's rapid paced business environment. Companies taking a one-dimensional traditional approach to marketing are getting lapped by their competitors.
We strive to build, measure and manage memorable experiences with brands and products that emphasize distinctive characteristics. Here are a few examples of how our team members have worked with companies to elevate brand value, create competitive advantages that shorten the sales cycle and increase sales and brand value.
Founded in 1929, Humboldt Creamery has been owned by Crystal Creamery and the Foster family since 2009. It has been sourcing local dairy milk and producing dairy products for more than 80 years. In 2003 the creamery first introduced its organic dairy products with the certification of its facility at Fernbridge, and that considerable investment underscores the company's long-standing commitment to the highest quality premium dairy products.
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