CMI's 13th Annual LGBTQ Community Survey attracted 32,000 participants representing 130 countries, making it the largest study of its kind in the world. Community Marketing & Insights (CMI) is the world's leading LGBTQ market research firm, and is 100% LGBTQ-owned and -operated.
For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community.Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community.
For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community.Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community.
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In 1992, two friends, Thomas Roth and David Paisley, marketing and social sciences specialists - and members of the LGBTQ community - had an idea. They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment. In the beginning, it wasn't easy.
LGBTQ research and insights inform strategies and tactics so you make educated, cost-effective decisions. Venturing into LGBTQ without market intelligence is like starting a new journey without a goal, a map or a plan. Whether your organization is in the initial stages of learning about the market, or is assessing progress and updating your strategy, CMI can accelerate your plans, reduce your risks and help you unlock measurable results.
Over the past 25+ years, we've built the largest, most authentic, and community-representative LGBTQ panel in the world, consisting of more than 90,000 (and growing) LGBTQ consumers globally. We've developed our panel through partnerships with over 300 LGBTQ publications, websites, events, organizations, apps, influencers and social media throughout the USA, Canada, UK, Germany, Australia, China and beyond.
LGBTQ research enlightens marketers to make informed decisions about strategies and tactics, to make connections, and create authentic engagement with LGBTQs. However, not all research is the same. At CMI, we leverage our unique experience, methodologies and our proprietary panel to yield valid and actionable results.
Get your "One-Day LGBTQ MBA" at the Community Marketing & Insights 13th Annual LGBTQ Marketing & Advertising Symposium @ Google NYC. Don't miss this! We have the best content and speakers lined up, and you will not be disappointed! Rapid fire topics, fascinating case studies, the latest research, marketing tools, communications insights, interactive networking and more.
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