Crossroads Studios
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Crossroads Studios
Your brand is your reputation. Whether it's a corporate global image, a new product identity or your company's long-standing commitment to providing great service, your brand is a promise to deliver value and satisfy customers. Having a long-term strategic approach to all your brand messaging is essential to fully represent your business and connect with your target audiences.

Throughout its history, CrossRoads Studios has worked with a wide variety of clientele - from local start-ups, to nonprofits, to multinational Fortune 500 companies - and everything in between. Today CrossRoads Studios continues to bring clarity, creativity and consistency to every facet of the strategy process for clients, with unique challenges.
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CrossRoads Studios has been building brands since 1991. We have experience with local, national and international business projects covering many industry categories. Prior work experiences include twelve years in New York City working on many brands you know, love and have used over the years. Penny was president of Bauman & Associates.
Your business, whether large or small, provides something that sets it apart from the rest. Your brand should consistently reflect that advantage. Even if you've already laid the groundwork or are struggling to get started, we can create a program that's right for you. Our wealth of experience and proven process allow us to provide the customization you need and the quality you deserve.
In the ever-changing business world, it doesn't pay to take anything on without proper planning and a strategic approach. This is especially important for something as vital as your business and your brand. To ensure your goals are clear, your efforts targeted and your results proven, you need a defined structure and focused execution.
What does it mean to have a successful brand? Is it instant recognition with your target audience, a sizeable impact in all markets or consistent growth and revenue? No matter what goals you have for your business, your brand should to play a huge role in making it happen. Does your identity effectively communicate everything that makes your business great?
There's much more to a brand name than what meets the eye. We strive to see the big picture. Gathering and analyzing all the necessary information leads up to a single statement and image that convey your entire message in the blink of an eye. It may seem like a daunting task, but we have a history of success.
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