The Simon Group lives and breathes business-to-business marketing communications in the high-tech and industrial marketplaces. It's what we've done for more than 30 years. We build brand equity through streamlined marcom efforts to quickly gain traction in new markets, while increasing influence in existing ones.
The entire TSG team has always met.no.exceeded my expectations in every sense and regard. Much of the success I've directly witnessed in my 30+ year career is attributable to their loyal partnership, expertise, and professionalism. The Simon Group's continued passion for business is beyond what I could have expected.
The entire TSG team has always met.no.exceeded my expectations in every sense and regard. Much of the success I've directly witnessed in my 30+ year career is attributable to their loyal partnership, expertise, and professionalism. The Simon Group's continued passion for business is beyond what I could have expected.
Services
Once a company defines its individual position and can take a stance, the brand essence becomes clear and compelling, regardless of the competitive landscape. This is where today's business-to-business marketing successes are happening. Our philosophy and our specialties enable us to craft this unique messaging and create specific, integrated marketing communications programs for B2B companies in several high-tech and industrial marketplaces.
Knowing how to combine the appropriate digital marketing strategies with relevant traditional ones gives business-to-business companies the right blend for their unique business goals. Each marketing communications program needs to be built with specific goals in mind, and incorporate the nuances that affect your target markets.
Since our inception, we've preached the value of brand recognition, and its lofty follow-on goal, brand preference. The foundation of marcom success is the direct result of integrated strategies that work in tandem to position a company for highly profitable shares of highly competitive markets.
Successful positioning-whether to strategically redefine the boundaries of a current brand or break an existing brand into a new market-is the single most critical marketing communications issue companies are faced with today.While there may be a number of do-it-yourself marketing tools available, none come with a team of brand ambassadors skilled enough to make sure your brand is clearly and properly communicated across each marcom tactic.
Successful positioning-whether to strategically redefine the boundaries of a current brand or break an existing brand into a new market-is the single most critical marketing communications issue companies are faced with today.While there may be a number of do-it-yourself marketing tools available, none come with a team of brand ambassadors skilled enough to make sure your brand is clearly and properly communicated across each marcom tactic.
Consumer tactics themselves just don't work when applied directly to a business-to-business environment. Can they be adapted for B2B or can lessons be learned from successful consumer campaigns? Of course, but when it comes to actual implementation, you'd better be sure your agency knows how to translate these tactics into effective B2B strategies, and understands the role of those who influence selection and approval of products and services.
But this is not a perfect world, and even some of our largest clients don't have the luxury of a fully staffed marketing team or a comprehensive marketing plan. That doesn't mean the marcom efforts won't be effective-it just means they may need a bit more support in certain areas, depending on their goals.
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