Although the terms Marketing Strategy and Marketing Plan are used interchangeably, they actually are two separate components of your business. Your Marketing Strategy is your long-term approach to selling your services or products. The ultimate goal of the strategy is to build a sustainable, successful business that relates to your clientele and causes your business to continually grow.
Your Marketing Plan includes the steps and methods you will be using to achieve your marketing goals. In essence it is the practical implementation of your marketing strategy. To grow your business, you need both a marketing strategy and a marketing plan because they work together to promote your business.
Your Marketing Plan includes the steps and methods you will be using to achieve your marketing goals. In essence it is the practical implementation of your marketing strategy. To grow your business, you need both a marketing strategy and a marketing plan because they work together to promote your business.
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What started as pipe dreams of the perfect job, quickly evolved into reality due to the downsizing of corporate America. With over 40 years of combined marketing experience, we made the decision to start our own company offering our expertise with marketing solutions to the small businesses that are the heart and soul of our communities.
As a small business owner, marketing was overwhelming but I quickly learned that it was necessary. Empower 365 Marketing worked with me starting with very meager means and helped me to grow my business beyond anything I ever expected. We are now adjusting the strategy to work towards retiring in a few years.
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