No two consumer journeys are the same. That's why we approach every opportunity by creating a personalized P-E-S-O plan designed to meet our clients' business objectives. Hoffmann Murtaugh is a full-service and integrated media planning and buying agency.
As one of the top Pittsburgh ad agencies, our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.We provide complete communications planning and activation across all traditional and emerging channels.
As one of the top Pittsburgh ad agencies, our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.We provide complete communications planning and activation across all traditional and emerging channels.
Services
Our team has a collective experience that spans various industries and media disciplines, with expertise in a wide array of targets, markets, product lines, and campaigns for national and local clients alike. Essentially, this means two things: We know how to navigate the competitive and fragmented media landscape, and we have the team, experience, and tools in place to ensure success.
At Hoffmann Murtaugh, we strive to be an extension of our client's team. We know that each client's goals and opportunities are unique, therefore our process launches with an immersion and discovery phase to uncover insights that will lay the groundwork for a successful media strategy.
It is important that we have a solid understanding of the category, business, and brand including goals, objectives, strengths, challenges, positioning, success metrics, and regulations.We host immersion sessions with our clients to create a forum for mutual discovery.
It is important that we have a solid understanding of the category, business, and brand including goals, objectives, strengths, challenges, positioning, success metrics, and regulations.We host immersion sessions with our clients to create a forum for mutual discovery.
The goals and challenges of each client are unique, each requiring a customized media strategy. Our team will map out a robust, holistic, and results driven strategic media plan recommendation based on research and insights gathered in the initial stages of the planning process. We let our client's objectives guide different use of tactics in our media plans.
Hoffmann Murtaugh connects the dots between media strategy, execution, optimization, and outcomes. We identify and monitor the key metrics that affect the success of our clients' business. Media consumption habits and preferences: Time spent with different media, usage of specific stations, websites, platforms.
At Hoffmann Murtaugh, employees enjoy a uniquely collaborative work environment. We are a fully remote team, and working from home is something our team benefits from every day, not just once in a while as a nice perk. This benefit allows us to attract top talent from across the country, who are then able to work from the places where they are the most productive.
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