Lace & Liberty
Call now
Call now
Website
Call
Lace & Liberty
In addition you get to see a wide selection of beautiful lace & fabric options, as well and get a sneak peak of new & custom designs we're working on! Know exactly what you want? Schedule a call to chat about your dress vision directly with the Lace & Liberty design team. We will work with you to bring your dress vision to life starting with a personalized sketch.

Schedule a zoom call with our design team to chat about your dress vision! We're excited to hear what you have in mind and answer any questions. We'll walk you through our online custom design process, timeline, pricing and show you examples of our work in detail. We work with you through Zoom calls to hone in the details of your design.
Services
Lace and Liberty not only aims to help brides feel beautiful but our goal is to have each brides feel like the best version of their truest selves. We aim to bring the atelier experience to every bride to guide her through the experience of having a say and hand in her own wedding dress design, so every Lace & Liberty dress reflect the bride's personal style and preferences in a way that a dress off the rack never could.
Our stylist will work 1x1 with you to try on a variety of designs and help guide you to narrow down the best style for you! All of our dress designs can be further personalized! You can also choose the top & skirt designs from different dresses to create your own gown. During your appointment, our designer will guide you through our dress design process, show you our fabric & lace options to bring your vision to life.
Our beautiful bride wanted to mix & match between our styles and add a bit more of her personal touch! She loved the delicate lace & deep v neck style on our Hailey gown, but wanted to add sleeves to compliment her fall forest wedding. She also had a vision for a full and flowy skirt great for dancing, so opted to complete her gown with our Garden Muse skirt.
Reviews (20)
Kelly Emery Keesler
Kelly Emery Keesler
Jan 27, 2022
Report
As a bride, you want everything to go perfectly. I went to a few dress shops near me that were not helpful and did not have dresses in my size. I began to research companies that could fit all body types, and happened across Lace & Liberty. The try-on options meant that I could take my measurements with help from my matron of honor, try on my choice pieces, and do it all from the comfort of my home. I loved being able to mix and match different tops and bottoms to create the exact look that I wanted. They were a dream to work with and I recommend them to anyone else looking for a stress-free wedding
Katherine P.
Katherine P.
Jan 27, 2022
Report
Lace and Liberty created a beautiful and unique two-piece set for me. My designer, Ali, was an all-star and her and her team completed the job within a few months! I felt comfortable and special on my wedding day and would totally recommend them to a friend. Also, female owned business = bonus points! Thanks Lace and Liberty!
Janine R.
Janine R.
Jan 26, 2022
Report
I was one of those people who had NO IDEA what I wanted. I told Ali I wanted to look like a powerful queen who was dominating the earth...so yeah I was not extremely helpful. Ali helped me find the shape, fabric, and everything else. She was SO patient with me. I loved my dress so much and thank Ali profusely for her work towards making me super happy.
Leah Dickstein
Leah Dickstein
Jan 25, 2022
Report
I highly *highly* recommend this shop for your wedding dress! Before coming to L&L, I went to a different store that frankly had boring and unflattering dresses for $4,000+. The woman who I worked with had worked in retail her whole life and didn't know much about the actual dresses. Then I came to Lace & Liberty, where I worked with Rozie. First of all, Rozie (along with the team) designs the dresses herself so she has so much knowledge of what customizations are or are not possible. In my very first try-on, she was telling me "we can replace the bodice", "we can get rid of the pearls", etc. Second
Daria Bene
Daria Bene
Jan 24, 2022
Report
I purchased two wedding dresses from Lace & Liberty, one for my small civil ceremony and one for my big wedding in 2021. I absolutely loved my dresses. I fully customized both dresses to be exactly how I wanted them and couldn't have been happier. It was such an easy process coming to appointments, and I received updates throughout the dress-making process. Both dresses were such good quality and turned out so beautiful. I am so happy I decided to go with Lace & Liberty.
Mackenzie R.
Mackenzie R.
Jan 21, 2022
Report
I went to a dozen bridal shops looking for a long sleeve lace A-line dress, but it was so hard to find. On a whim, I came to Lace and Liberty....and it changed everything. They were amazing to work with and they heard me when I said whimsically that I might want some color. I got more compliments on my dress than I can remember and it's all thanks to L&L. Great quality dress, and if you do a custom design, you get sketches and progress photos along the way...I can easily say the best thing was I was heard. My input mattered and it shows in how much I loved my dress.
Karen L.
Karen L.
Jan 08, 2022
Report
I visited 4-5 different bridal shops and boutiques in the process of looking for my wedding dress, but the Sonoma dress at Lace & Liberty was by far my favorite! I want to give a huge thanks to Rozie and Danielle for allowing me to buy the sample of this dress, which fit me almost perfectly and enabling me to stay in budget for my wedding. I loved wearing the dress and it was perfect for everything from photos to our first waltz to the dance floor.

Photos by Vivian Killin Photography
Courtney C.
Courtney C.
Jan 04, 2022
Report
My husband and I finally managed to get married last month and I want to thank the Lace & Liberty team for helping me design my perfect gown. When I first got engaged, I visited a number of lovely local boutiques in the city and after trying on countless dresses, I realized that I evidently don't like most wedding gowns. Then I found Lace & Liberty.

The team made me feel like we were all old friends, making the experience fun from start to finish. They were patient with all of my questions and design tweaks and kept me informed throughout the dress construction process. It was apparent
LurkingSpy Rocky
LurkingSpy Rocky
Jan 01, 2022
Report
I worked with Rozita, she is absolutely amazing. She helped me try on various style gave me time to try on other dresses elsewhere and decide what I liked. I eventually decide to go with Lace and Liberty for my gown because I was able to design it like I wanted. Rozita kept me in the loop during the designing of the lace on the dress up till the final result. I love my gown so much! It is exactly what I imagined and I highly recommend Lace and Liberty. The cost was only very reasonable for my custom-made dress!
Natalie Crow
Natalie Crow
Dec 22, 2021
Report
This was the perfect shop for me - very intimate, women owned and you can actually talk to the designers. Everyone is so friendly and I thought the customer service was impeccable. The dress I picked is so unique and I can't wait to wear it. Really the perfect experience, thanks so much ladies!
Amanda Cheung
Amanda Cheung
Dec 11, 2021
Report
I came here with a reservation on a Sunday and got the pleasure of working with Rozita. This was my first and last wedding dress shop. I tried purchasing through the web for a simple dress, but wasn't successful so I opted in to check out a wedding dress shop and chose Lace & Liberty. They are very COVID19-safe with only one customer (+2 friends/family) per appointment and they have masks on and sanitizer available upon entrance. I came in expecting to try on a few dresses to design my own wedding dress, and was rushing because I have 5 months left before my wedding date, so I knew I was behind
Leilani A.
Leilani A.
Nov 24, 2021
Report
Like many other brides getting ready for their big day, I wanted to find the perfect dress for me. Before visiting Lace & Liberty, I went to other stores to find something that would fit me (I'm VERY PETITE, 5 ft tall) and my style (I'm extremely picky when it comes to clothes), and felt that I had to compromise something that I was looking for in my dress or that I would need to make a ton of expensive alterations afterwards. Lace & Liberty was recommended by a friend, who also got their dress there, and I was later helped by the same AMAZING rep, Ali! The experience may at first
Rosanna Chau
Rosanna Chau
Sep 15, 2021
Report
I loved doing my bridal dress shopping with Lace & Liberty! Alison was my designer and she was so helpful and nice. We had a great time looking through their dress selection and doing customizations for the dress I had in mind. Because of their mix&match/customization options, we planned on converting one of their sleeved dresses to a strapless corset one. The dress was also really comfortable when I put it on. Even though I ended up getting another dress from a different boutique (couldn't lie to my heart), I had a really difficult time saying goodbye to the dress at Lace&Liberty, because the
Melissa Collier
Melissa Collier
Aug 27, 2021
Report
Lace and Liberty were wonderful to work with. I spoke with Danielle first and she explained how the entire process worked clearly and kindly. Ali was my designer, and she was so much fun to talk to and plan out the dress! They captured my vision perfectly in their sketch, and through the whole process I never needed to change anything.
A couple reasons why I think L&L is so special, and how they go above and beyond for their brides:
1. I needed my dress super rushed (as in I needed it in 4 months) and I'm so happy I went with L&L to get a dress I actually loved, instead of having to settle for
Vanessa C.
Vanessa C.
Aug 16, 2021
Report
I was anxious about finding the perfect dress for my wedding. I googled "plus size bridal" in the Bay Area and Lace and Liberty popped up. I am so glad I reached out to them.
I worked with Rozita (Rozie!), who is an absolute dream. She has great design instincts and honored what I wanted for my body. She was also able to make recommendations based on my skin tone. She was very patient with me and made the process a joy.
When I had my appointment in-person, I was struck by how beautiful the showroom is. L&L has their own line of plus size gowns, and they can make any of their other
Sharon Chien
Sharon Chien
Aug 12, 2021
Report
I just picked up my wedding dress from Lace & Liberty today. I got the Terrace dress, with some customizations - 1/2” straps instead of 1” and a v-back instead of the square back, with a slightly shorter train. I love it and have loved working with Ali and the rest of the team. Ali originally designed the dress (how cool is that?), has been at all my appointments, suggested the edits as I was trying it on, kept in touch throughout the process and was there today for pick-up. She's been fantastic!
I was waffling between ordering this dress and another dress that I found as a sample - the other
Haomin X.
Haomin X.
Aug 11, 2021
Report
I had my bridal appointment here last week with Rozita and had one of the best customer experiences.

Highlights from Lace & Liberty:
* Customer experience: Rozita took the time to get to know me and made finding my dress feel collaborative. I very much appreciated working with her to envision how adding a sleeve would look, or how adding other tweaks would make the dress more my style.
* Price: The dresses I tried on were very fairly priced compared to other bridal stores in SF.
* Customization: Rozita is the designer and can offer advice on ways to customize a dress. Sometimes, it's
Fianna S.
Fianna S.
Aug 08, 2021
Report
The ladies at Lace & Liberty were ALL so helpful with my vision! Ali, Danielle and Rosalia supported me and made
my dress pick up so memorable! The design was EVERYTHING I could have dreamed of and when the dress was finally finished and I put it on I couldn't have been more pleased. Will update this post again after the wedding
Emily G.
Emily G.
Jun 11, 2021
Report
My wedding dress from Lace & Liberty was the most beautiful dress I've ever seen. I had actually seen it online in white and it hadn't really caught my eye because I had envisioned myself wearing a more fitted, boho style but during my appointment Alison encouraged me to try on lots of dresses to really find the elements I liked best - since they can customize anything for you. The Georgia gown was the very last dress I tried on and I immediately fell in love with it. The blush color was beautiful, the deep V in the front/back and on the sides was super fun but still pretty tasteful
Kristen T.
Kristen T.
Apr 11, 2021
Report
Ali from Lace & Liberty has great taste, a wonderful sense of humor, and exceptional customer service. Every time I visit the store or speak to her over the phone, she makes me feel like we're old friends. On top of all of that, the dress selection is small but mighty! I wasn't happy with the dresses I tried at larger stores, like David's Bridal, despite the huge selection. At Lace & Liberty, I found two unique wedding dresses to my taste that I felt beautiful in. Ali helped me combine ideas from both dresses to make the custom dress that I ordered. So far, the process has