Second Dance Bridal & Formal Consignment
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Second Dance Bridal & Formal Consignment
Dresses are too stunning to be collecting dust in a closet, so our mission is to give dresses the second dance they deserve!. Second Dance Bridal & Formal Consignment is the first and only consignment shop in Grand Rapids, Michigan that specializes in upscale formal wear. We carry bridal dresses, bridesmaid dresses, 'mother of' dresses, prom and homecoming dresses, and formal accessories.

Have a dress sitting in your closet? Get a return on your fashion investment consigning with us! If you are in search of your perfect dress, we carry many different brands and styles, with hope someone like you will find their dream dress within their budget. The staff at Second Dance really makes sure your experience is enjoyable and special.
Services
The wedding has passed, you just graduated high school, and now that beautiful dress of yours is sitting in your closet. Why not give it new life here at Second Dance! We consign bridal, bridesmaid, prom/homecoming, mother of, and all special occasion dresses. Drop in during our store hours or book an appointment on the days we are not open to consign.
The staff at Second Dance really makes sure your experience is enjoyable and special. The selection of dresses is impressive and all of the wedding dresses seemed to be of good quality. I said yes to the dress here! The owner was there and was a very great communicator with opinion and great to work with.
We do not buy dresses. We put them on consignment. Consignment is when you make a profit off of your items once they sell. It's a smart choice if you want to receive as much money as possible off of your items while ensuring they have constant customer exposure. No appointment is needed to bring in dresses, but if you plan on bringing 15 or more dresses a call would be appreciated.
I surprised my best friend with taking her here for a dress. Stephanie was wonderful and helped me surprise her and really listened to what we wanted and helping us. Everything is super reasonable based on label and original value as well as high quality! I was not expecting as many options or different styles.
Reviews (18)
Alie Gagnon
Alie Gagnon
Dec 27, 2021
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The girls I worked with were super nice and really helpful. I found a dress that I really liked but went to the next place and found the one. I would 100% recommend going here tho.
Emily Murphy
Emily Murphy
Dec 26, 2021
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This was an AMAZING experience. everyone there was so sweet and helpful and patient. can not recommend enough. if there was 6 start option they would receive that. also SUPER cute.
Elisha Gonzales
Elisha Gonzales
Dec 16, 2021
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I’m so happy I decided to come here, couldn’t be more satisfied! The lady working was very helpful and polite. I’m so excited to wear my dress.
Mackenzie Sturman
Mackenzie Sturman
Dec 13, 2021
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Went to this shop with my mom, mother in laws, and grandmas and had a wonderful experience! My mom and mother and law both found dresses for the wedding. The space is beautiful, they had a great variety of dresses - I would absolutely recommend this bridal shop :)
Rebecca Sarin
Rebecca Sarin
Dec 10, 2021
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I had the most wonderful experience at Second Hand Bridal! Vicki and Jessie(?) were so helpful and kind! I'll be recommending my friends to come down when their special day arrives! Thank you for everything!!
Kaitlin Cook
Kaitlin Cook
Dec 06, 2021
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Great experience! Came in 20 minutes before closing after having already going to 5 other stores looking for plus size dresses. The wonderful women was so nice and started helping me helping find dresses kept giving me more to try on till I found one I liked! Highly recommend! Great service, great dresses!
Taylor Teague
Taylor Teague
Nov 28, 2021
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I absolutely loved my experience at Second Dance! I found two incredible dresses there that became mine and a million other ones that still wow’d us. I’m so glad I came here and was so impressed with the selection and the prices. I got my fairy tale dress for a fraction of the cost AND it was new with tags. Thank you Stephanie!
Kaylee Klompstra
Kaylee Klompstra
Oct 24, 2021
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I had booked an appointment for my bridesmaids to get dresses almost one months ago. Less than 24 hours before my appointment the consultant text me (after receiving two confirmation emails) that they were going to be at an event and unable to make it in for my appointment. They text me at 6:00 on a Saturday night to cancel my appointment for noon… the next day. I had girls who came from hours away to go shopping. Luckily, we were able to make a last minute appointment somewhere else. I am extremely disappointed with the unprofessionalism I was shown. I will no longer be recommending this
Kayla Ballard
Kayla Ballard
Sep 25, 2021
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I had the best experience here! I will recommend it to all the brides that are looking for a dress! They have a HUGE selection to choose from! The owners are amazing and so helpful! Also have a huge selection of prom, homecoming, and event dresses! I will definitely be back if i ever need an event dress!
Kimberly Newman
Kimberly Newman
Sep 19, 2021
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Just delivered a new bridal gown that was never worn, hoping someone falls in love with it. Staff was friendly and very helpful. Saw some beautiful dresses for sale!!
Paige Bartkowiak
Paige Bartkowiak
Sep 12, 2021
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I was able to spend as much time as I needed to find the right dress! Stephanie was kind and patient. A huge selection of dresses and relaxed environment. There’s even a seamstress on staff to come by and consult.
Erin Baker
Erin Baker
Aug 18, 2021
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Found my dress (and many good contenders) in about an hour and a half. Stephanie was very helpful and even scheduled an appointment for me on a day they were closed to help me out. I found better options here than what I found scanning the internet for hours, and going to a well known boutique in Lansing, and ordering 10 others online. Very relevant options. I’m overall impressed and would highly recommend!!!
Taylor Eason
Taylor Eason
Aug 16, 2021
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I found my perfect dress here last Saturday. Jackie stayed a half hour after closing to make sure I found the perfect one. The store is super organized, clean, and beautiful. My dress was $500 which is so affordable compared to full priced shops. I drove 3 hours to come here and it was definitely worth the drive! I highly recommend this place for anyone looking for a wedding dress! My MOH also found her dress here for under $100 which is awesome!
Asiah Sabisch
Asiah Sabisch
Aug 10, 2021
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I still can’t believe I said yes to the dress today!! 🤩✨🥂 My mom and I had the best, relaxed experience with Stephanie the bridal expert! All I can say is my dress is absolute dream and I highly recommend Second Dance!
Erin McNabb
Erin McNabb
Jul 17, 2021
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Such a fabulous experience working with Stephanie. Found a lot of great choices and I left with a stunning gown! Low pressure environment and a great overall time!
Stacey Jo
Stacey Jo
Jul 13, 2021
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SO many bridal options ! Huge range of different styles and sizes. Very clean and comfortable atmosphere 😁 would definitely recommend making an appt here !
Kristina Kasenow
Kristina Kasenow
Jul 04, 2021
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Second dance was the third dress shop we went to. There were so many beautiful dresses and the shop was so cute. Stephanie was awesome and helped me find “the dress”!! I cannot wait to wear it 1-21-22😁 I highly recommend checking this place out.
Lindsay Rose
Lindsay Rose
Jun 19, 2021
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Stephanie was so helpful and very attentive, she had an awesome idea of my style and what I wanted right from the start! the gowns were gorgeous and I am so happy to say I said yes to the dress at Second Dance!!