We are all experiencing unprecedented change and there is a lot at stake for both business and employees. At Orange Square, we have always used a design thinking approach that starts with empathy and understanding where we focus on identifying the right problem, not solving the wrong one. We bring clarity to organizational change, and that helps accelerate the right way to move forward.
By defining the right problems, we deliver real solutions-solutions that are authentic because they come from understanding you and your customers right now. The resulting visual expression and communication of your change is the most genuine representation of your organization. Both your employees and your clients will engage with and feel connected to the value your organization delivers.
By defining the right problems, we deliver real solutions-solutions that are authentic because they come from understanding you and your customers right now. The resulting visual expression and communication of your change is the most genuine representation of your organization. Both your employees and your clients will engage with and feel connected to the value your organization delivers.
Services
Our team of design thinking strategists, marketing experts, visual designers, and writers work with you to achieve your organization's goals and mission. We are your personal communication gurus and right-hand problem solvers bringing clarity to change. Depend on us to help you achieve your goals. Kristine has a passion (some might say obsession) with helping clients create clarity, define their purpose, and determine a clear path forward.
When significant change occurs, you face an organizational clarity challenge. The changes that leadership is making is clear, but how these changes will affect the organization is not. We achieve your goals faster by identifying the right problem, not solving the wrong one. When making changes that are essential to the company's future, you must engage both leadership and employees.
The core meaning, or value, of your organization comes from your services and the value you deliver to customers. The core components of organizational clarity create a picture of your organizational value: your competition, your position in the market, and your clear and powerful vision, purpose, core beliefs, and objectives.
Once you have discovered and defined your organizational value and your value to customers, you can begin to deliver that value-through your brand identity, marketing, and communications. Can change be so significant that it warrants an overhaul of your visual identity? Absolutely! Whether we redesign your current identity or design your brand identity from scratch, we have a proven seven-time global award-winning process to get the job done.
At Orange Square, our insight-driven strategy and visualization gets results. It takes communications and connection to the next level. And it gives mission-driven organizations an authentic voice that engages, inspires, and motivates core audiences. You don't need to take our word for it though. Our clients say it all.
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