Independence Place New Berlin
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Independence Place New Berlin
Partnering with 20+ of the leading insurance companies to offer you options and a competitive price. Provide guidance through all stages of business and life as your needs evolve over the years. Real local people that promptly assist and answer questions, you are not calling 1-800-who-cares. A dedicated account manager to review your policies every year and help you through claims.

Driven by technology, our exceptional customer experience is based around peace of mind, proactive solutions and ease of doing business. We don't work for an insurance company, we work for you. Honest advisors are here to give you choices and communicate with you the way you want. Reaching out at every renewal, quick response times, and treating you like family, not just a number.
Services
Bringing a modern twist to the insurance experience! As a family owned, independent insurance agency, we understand how most people view insurance - and we are here to change the game. Our father, Ron, began selling insurance in 1974, building the agency from the ground up by providing excellent products and superior service to his clients.
Reviews (11)
Todd
Todd
Dec 19, 2021
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I’ve enjoyed working with Shaina for the last few years. It’s nice working with a broker who can shop P & C carriers for the best deal.
I’ve also had good service from them at claims time.
Ambali Latifat
Ambali Latifat
Dec 13, 2021
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Its not only the huge profit you helped me earn in one week that I am grateful for Mrs Richard betty, my most joy is that I have finally found the expert trader to trust with my money and invest with, I really appreciate, your honesty, hard work, I found you almost at the point of giving up on trading because of scammers, but you proved you are different, and I am most grateful, I invest $500 and got $5,550 in just one week, I can boldly tell you Mrs betty Fx Trader is the right expert to work with, contact betty directly on these Email: richardbetty814@gmail.com WhatsApp: +1 (626) 656 5520
Blake Humphrey
Blake Humphrey
Jul 16, 2021
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Critical: Professionalism
Lorna is extremely rude. I updated my policy and they were unable to ensure my mortgage company received the correct paperwork thus causing my mortgage payment to increase. They initially refused to transfer me to management. I will be cancelling and leaving BBB complaint regarding this business.
Nicholas Lancour
Nicholas Lancour
Jan 26, 2021
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Positive: Professionalism, Responsiveness
Always super helpful and quick turn around time.
Jeannette Schupp
Jeannette Schupp
Nov 29, 2020
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Great people and great customer service! Everyone is such a pleasure to work with. Called recently with a request to update my policy. Time was of the essence and Lorna got it taken care of for me.
Jeff Gall
Jeff Gall
Nov 21, 2020
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Positive: Professionalism, Quality, Responsiveness, Value
Great customer service and very personable. Ready and willing to walk me through anything I’m unsure of to make sure I have the best coverage for my needs at an affordable price.
Jessie Schmidt
Jessie Schmidt
Sep 13, 2020
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Ben and I recently bought a house. Going though each of our insurance companies to see what would work better as well as price/and bundling. Lorna was amazing at responding fast and letting me know what are the better prices. Thank you Lorna and American Advantage for your help.
Colleen Zietlow
Colleen Zietlow
Sep 08, 2020
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I love that the house, the cars and everything else can be bundled together at a great price and for excellent value. When I had a cracked windshield from a stone bouncing out of the truck ahead of me, a call and quick service and repair had me on the road again safely. My husband and I moved 2 hours away from our original home 6 years ago. We kept our same insurance and service continues to be great. We've referred friends to this company and they too have had good things to say as well.
Kelly Frederick
Kelly Frederick
Aug 29, 2020
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Positive: Professionalism, Responsiveness
Lorna really came through for our family when we needed several very important last minute insurance changes made.
Margaret Ellenbecker
Margaret Ellenbecker
Jul 09, 2020
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Prompt attention to all emails, questions and concerns and so far, everything has been promptly resolved.
John Wayne Farber
John Wayne Farber
Jun 20, 2014
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My experience with American Advantage has been phenomenal! The company which I work for gets their business insurance and arborist insurance through Eric Petersen and we couldn't be happier. Every year they review our policy to see how they can save us money. They are so personal and professional I always speak to a person when I need something updated and its taken care of immediately. I was so impressed working with them through their business insurance in New Berlin I inquired about personal auto insurance and home insurance. I was pleasantly surprised when Marc Petersen found me a perfect fit