PURE By Gloss
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At our studio, we understand how important it is to advocate for environmental stewardship, and to advance positive green change. As Wilmington's first Green Circle Certified Salon, we ensure that 85-95% of all our waste is managed in an environmentally responsible way. Through our partnership with Green Circle Salons, we are creating accountability by putting an end to the take-and-make-waste model that is so pervasive in our industry.

We are proudly contributing to remarkable change with not only this program but with all the companies we have partnered with.
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Green Circle salons is a special recycling and repurposing program that ensures hair, foils, color tubes, plastics and chemicals are diverted out of our landfills and water systems. That is 90 - 95% of our salons waste! Yep, even the hair we sweep from the floor is repurposed. We are proud to be a part of this Green initiative to revolutionize the industry.
Kelsey is an eastern North Carolina native who has always been intrigued by hair. In 2009 she decided to pursue her dream and started her career in the beauty industry. Kelsey spent 6 years working hands on in salons and on photo shoots in Orange County, California.

Kelsey works with passion and impeccable attention to detail; she enjoys working with her guests to come up with styles that are individualized to their needs and is active in identifying new trends.Aside from coloring and cutting, she also specializes in extensions, wedding and special event hairstyling for bridal parties, proms, and every occasion where you want to look your best.
We value our stylists and the future of the beauty industry. Because of this, we have implemented a program that allows our stylists to gain more knowledge and build up their clientele. We offer the opportunity for the general public to model and get a taste of the "PURE" experience at a discounted rate.
Reviews (8)
Tiene Holsonback
Tiene Holsonback
Aug 29, 2021
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Anna Lee is an amazingly talented stylist and very pleasant conversationalist! After nursing me as a blonde for a while she made my hair vibrantly pink!! ❤
Rimma Fattakhova
Rimma Fattakhova
Feb 23, 2021
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Critical: Professionalism, Quality
I haven’t post my experience yet, a year ago at this month I’ve got worse highlight and bad attitude I could ever imagine. My hair still broken and I’ve lost a lot after “highlight”. I had bad experience and no sorry from Taylor either owner. I would not recommend this salon for anyone I know.
Service: Hair styling
Camille Covey
Camille Covey
Nov 01, 2020
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Positive: Cleanliness, Professionalism, Punctuality, Quality
Becky did an amazing job coloring my hair! She listened to what I wanted and she delivered! She gave me a deep, shiny chocolate color and when I wanted to keep a streak of natural gray, she was more than happy to work with me. Absolutely thrilled ❤️❤️
Service: Hair styling
Brandy Workman
Brandy Workman
Oct 29, 2020
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Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
I had my first appointment with Anna Lee 2 days ago and she now has me for life!!! Glow is amazingly welcoming, professional and relaxing. I love the eco friendly products and the essential sprays. My highlights are perfect and my hair feels so soft and healthy. Highly recommend 💕
Kelsey Heston
Kelsey Heston
Sep 13, 2020
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Love this place. Not only are they environmentally friendly, the staff are kind and greet you when walking in. I have been seeing Taylor Kinlaw for years now. She has an amazing portfolio and always makes her client feel confident when leaving the salon. I highly recommend stopping by this salon! Ask for Taylor!
Shelby Norris
Shelby Norris
Jan 03, 2020
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Went here to do a color correction that I was honestly expecting to take 2-3 visits to fix, and came out after one visit with an absolutely beautiful result! Becky did SUCH a wonderful job along with some fabulous suggestions from Taylor, I couldn't be happier with the result. You guys are awesome. I'll definitely be back!
Simone S.
Simone S.
Sep 27, 2019
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I just love this salon. Eco friendly and also human friendly, with a lovely atmosphere and welcoming staff. Most importantly the results. Beautiful cut and color, and wonderful job with waxing too. Anna Lee is my favorite -- talented at all of it and just great to pass the time with, too. Can't recommend highly enough.
Babi Duarte-Doerrer
Babi Duarte-Doerrer
Aug 09, 2017
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The Best Hairdresser!! Rebecca!! SHE has done MIRACLE WITH MY HAIR!!💇‍♀️🤷‍♀️And my Daughter's HAIR!!😁