Times may be hard for scientists. But I think we can keep the light of science shining and find the careers we want using techniques from business and marketing, like branding, salesmanship, and social media. Marketing for Scientists is devoted to helping scientists learn these tools and apply them to win jobs and grants, improve the culture of science, and help shape the public debate.
Marketing for Scientists is a collaborative project. We've collected ideas through a Facebook group, a blog, and a series of professional development workshops for graduate students, postdocs, doctors, engineers, and senior scientists. If you are a Facebook person, please join the discussion on the Facebook group, and help us figure out how to do this better!
Marketing for Scientists is a collaborative project. We've collected ideas through a Facebook group, a blog, and a series of professional development workshops for graduate students, postdocs, doctors, engineers, and senior scientists. If you are a Facebook person, please join the discussion on the Facebook group, and help us figure out how to do this better!
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If only the book could have hyperlinks in it! This website contains some of the links I would have included in each chapter, together with additional material that didn't make it into the book. You can also access these pages through the QR codes at the beginning of each chapter if you have a smartphone.
Psychology Today article about marriage that explains the disproportionate power of negative interactions-and the need for positive ones. This imbalance also explains why committees e.g. Professional image consultant Kasey Smith has some tips for us scientists: make sure your clothes fit, that the colors of your clothing complement your skin, hair and eye color, and try adding a "third piece".
The webpage-and book-that announced to the business community, "markets are conversations." The chocolate company that's perfected the art of building collaborative relationships with its customers. It used to be that companies could hide behind the wall of the television screen.
But these days, if you don't have a good relationship with your customers, they might make a video like this one about your company-a negative commercial that 13 million people will watch.Expert on relationship building, author of How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships.
But these days, if you don't have a good relationship with your customers, they might make a video like this one about your company-a negative commercial that 13 million people will watch.Expert on relationship building, author of How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships.
Ten ways to brand yourself as a rock star-I think most of them apply to scientists as well. Good brands are worth money. Interbrand maintains this list of the top brands in the business world (Apple is currently #1) according to their estimated market value. The NPA exists to enhance the postdoc experience and improve the culture of science and academia.
The traditional marketer had four primary tools: product, price, promotion, and placement. Now, since the 1990s, marketing gurus have tried to revise the 4 P's to keep up with new business models, communication channels and customer attitudes. Here's one alternative system by Bob Lauterborn and another alternative by Seth Godin.
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