Wilde Automotive, founded by Harold L. Wilde, is a family owned and operated car dealership business. Harold's career began in 1944 in Muskegon, MI, where upon returning from WWII he opened a used vehicle sales operation with Bob Siscoe. Hard work, perseverance, and keeping family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group.
Over the years, Mr. Wilde's used car dealership operation grew to 12 dealerships in Florida and Wisconsin including car dealerships for: Honda, Toyota, Scion, Jaguar, Lexus, Subaru, Chrysler, Jeep, Dodge and Ram. Through a continued commitment to integrity, customer satisfaction and family values, Harold's legacy continues in the Wilde Automotive Group.
Over the years, Mr. Wilde's used car dealership operation grew to 12 dealerships in Florida and Wisconsin including car dealerships for: Honda, Toyota, Scion, Jaguar, Lexus, Subaru, Chrysler, Jeep, Dodge and Ram. Through a continued commitment to integrity, customer satisfaction and family values, Harold's legacy continues in the Wilde Automotive Group.
Services
Harold Wilde started the Wilde Automotive Family when he returned home from his duty as a pilot during World War 2. Settling down and opening a used car dealership was his first step in what would be an illustrious career as a businessman and community leader. The family still remains in control of Harold's legacy and continues to practice the principles that he preached.
Reviews (6)
James Lewis
Jan 09, 2022
Report
Micah Og
May 12, 2021
Report
Alan Arenz
Mar 30, 2021
Report
Khurram S.
Mar 13, 2021
Report
Bought a used 2019 Camry from Wilde Honda last night and was never told any of the issues with the car or was given a carfax. The car was in an accident and not fixed properly, It vibrates at high speed, and engine burns oil. So I went back this morning to talk to used car sales manager he said he can’t exchange the car but their service department can look at it. I have to leave the car there for a week and they will not provide a rental either. Never buying another car from Wilde again.
Gloria Klomsten
Sep 18, 2020
Report
We were told to ask for Kasey when dropping our car off for service. We waited a LONG time in the service department before someone even waited on us. Finally Kasey showed up but had a bad attitude and sarcastic manner. Next day she called and said we needed new brake pads and brakes on the front and some other work costing close to $2000.00. She said a lot of it was because of the parts. My husband priced the parts and they came to around $300 plus we just had new brakes and brake pads put on. Needless to say we took the car elsewhere for the work. Not a fan of their service department.
W. L.
Jul 19, 2020
Report
Bought my first vehicle from Wilde Toyota in West Allis. Would not recommend buying from there. First they messed up my paperwork and had all of the paper work ready to go and printed with the vin number for one car and the serial number for another car. So when I went to call insurance I had the vin number for a totally different vehicle. The dealership never even realized it, we did their job for them. Than they promised me a second car key and said they would call me on Friday for it, I had bought the car Wednesday. I never got a call that whole weekend. I called them the following week and
