Mora
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Mora
Mora searches the world for modern jewelry that reflects your individuality and captures your heart. Each piece we offer is a little work of art presented in a vibrant boutique that celebrates Asheville's independent spirit. Visitors to Mora often say they've never seen jewelry like this before, and that Mora is the jewelry store they've always dreamed about-we hope you agree!

Our stock includes jewelry made by hand using traditional metalworking techniques as well as pieces produced through the latest technologies. A perfectly polished gem set in precious metal sits next to captivating earrings fashioned from 3D-printed plastic. What ties together this eclectic collection is Mora's devotion to outstanding and unconventional design.
Reviews (14)
Elizabeth Hadden
Elizabeth Hadden
Nov 02, 2021
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Incredible selection of unique handmade jewelry from a variety of makers. The owner is incredibly friendly and it’s clear they love the art of jewelry. Lots of pieces for a variety of price ranges!
Jacquelyn Graven
Jacquelyn Graven
Sep 17, 2021
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UPDATE...this place is amazing. I had an odd issue that happened with my replacement batucada bracelet and contacted Mora Jewelry again for help. They quickly said send it back and we will send you a replacement. Within few short days after they received my bracelet I received a package from them in the mail. In it was a replacement batucada bracelet AND the artist sent me matching earrings for all the trouble. THIS IS CUSTOMER SERVICE!!!! They didn't have to do that, but they stand by their product and treat their customers right. The holiday season is approaching....go to Mora and buy something
Mora Varnes
Mora Varnes
Jan 21, 2021
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Honestly just wanted to give a good review bc my names mora so shout out to u guys <3
Natalie Rogers
Natalie Rogers
Nov 22, 2020
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This shop drew me right in while visiting Asheville. I love to buy a piece of jewelry on a trip as a souvenir of sorts. Everything is beautiful crafted and unique. The artist info is on display. I admired pieces ranging from $40 to $6000 and felt no pressure to purchase outside my comfort zone. I appreciate that the sales lady encouraged me to still have some fun and not be shy about touching a few gorgeous items I knew I couldn’t walk out with. I am so happy with the treat I purchased myself and look forward to visiting this shop again. Also a good shop to visit while keeping a distance from
Katie Poterala
Katie Poterala
Nov 27, 2019
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Always beautiful works and wide selection of local and national artists.
Sam Bennett
Sam Bennett
Jun 17, 2018
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It simply doesn't get any better than this place. Fantastic, modern designs, very knowledgeable and helpful staff. Great location. My go to spot for all the women in my life!
Brad Congress
Brad Congress
Jun 16, 2018
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My wife and I stumbled into Mora in Downtown Asheville and we’re so impressed by the sheer feel of the gallery and its artistic presence. Each designer is thoughtfully, respectfully and artistically displayed. The owner Marthe, was a delight with a great eye for bold and exotic design, more like wearable art. Thank you so much for a great experience and your southern hospitality!
Kendra Joyner
Kendra Joyner
Dec 28, 2017
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Love Love Love!!! They are the nicest people with the best selction of jewelry. I just adore the items they have. I visit the store as much as possible and usually walk out with a new item priced reasonably well.
Beth M.
Beth M.
Mar 30, 2016
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What a fabulous shop with entirely unique and awesome contemporary jewelry. As a jewelry maker myself, the work here is highly impressive and the shop owner is super friendly and happy to chat!
Elizabeth R.
Elizabeth R.
Oct 13, 2015
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What a fun and creative place to find contemporary jewelry! I have shopped at Mora regularly since it opened in 2012 - always something new and fascinating from jewelers around the globe. The owner and staff take the time to work with you and make you happy. Don't miss Mora Contemporary Jewelry!
Sara H.
Sara H.
Oct 04, 2015
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I can be very picky when it comes to jewelry, but I can always find something (too many things, actually!) that I want here. So many artists to choose from, all with a very unique style. There are also lots of different price options.... I've gotten everything from everyday stud earrings to my engagement ring and wedding band (both custom made).

The store is run and staffed by the loveliest and most helpful folks, too! A great Asheville experience.
Kate R.
Kate R.
Sep 29, 2015
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I never shop anywhere else for jewelry! There is a wide selection, so there is something for everyone. I wear rings and earrings from Mora every day (some for more than 2 years) and the quality is better than ever.

The experience shopping with Marthe, Anna and Laura is so much fun - they will make sure you find something you like! And if you don't see something right away, you can always have something custom made.

I will keep going back to Mora! I highly recommend it.
Melanie E.
Melanie E.
Jun 21, 2014
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So many interesting pieces that I didn't see elsewhere in Asheville.

Martha was friendly and helpful with information about different pieces I liked and asked about.

You can find some cool things that aren't outrageously expensive. I'll definitely check Mora out again.
Mike S.
Mike S.
Dec 21, 2013
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Martha is incredible. Service was incredible... the selection of unique pieces is extraordinary. Feel like she is a long time friend already. Even gave us great dinner recommendations while we shopped.