Affinity
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Affinity
LUXURY AT ANY LEVEL DESIGNERS We invite you to discover our exquisite jewelry collections from top designer brands. PRECIOUS SELECTION OF JEWELRY You will only find the finest jewelry in town when you shop at Affinity & Co. Jewelers. TIMELESS TREASURES ESTATE If you love the beauty and style of vintage estate pieces, come see our full showcase of our Estate Collection.

CREATE THE PERFECT JEWELRY CUSTOM DESIGN Bring in any design ideas and work with our Master Craftsmen to create the piece of your dreams! Fourth generation jewelers and over 100 years of combined experience in the store right now, is what I would personally look for in terms of trusting a custom piece of jewelry, an appraisal, repair, or simply purchasing from a number of other manufacturers.
Services
Affinity & Co. Jewelers is a 4th-generation family business that started in Latvia, moved to South Africa and finally settled in Orange County. Owner Harry's Great Grandfather's love for the jewelry trade was passed down through generations and Harry is proud to carry on the family's legacy creating beautiful jewelry that you and your family can enjoy for a lifetime.
We offer engraving in several foreign languages, including but not limited to Greek and Hebrew. Our Graduate Gemologist will evaluate your jewelry and provide a certified appraisal appropriate for insurance and resale purposes. Call for an appointment or come in today to have your jewelry pieces appraised.
When searching for the right diamond, always keep the 4Cs in mind, namely color, clarity, cut, and carat weight. The 4Cs offer a way to objectively compare and evaluate diamonds in order to make a perfect selection. Color grades are determined by comparing a diamond to a master set. Each letter grade represents a range of color and is measured by the color's noticeability.
If you love the beauty and style of vintage estate pieces, come see our full showcase of our Estate Collection. Our Estate Collection is ever changing and you may find fine time pieces from the likes of Rolex, Cartier and Omega and fine vintage jewelry pieces from Tiffany & Company as well as David Yurman and more.
Affinity & Co. offers affordable engagement rings by popular designers in many different styles. Select from Tacori, Parade, Artcarved and more. We feature rings in sterling silver, white and yellow gold as well as platinum. Custom design is available if you would like to create your own unique engagement ring.
Reviews (13)
Paco Petelo
Paco Petelo
Dec 04, 2021
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I have been here a number of times (since 2013), and the service is always OUTSTANDING. I deal primarily with David, who is very knowledgeable and very nice. At my last visit I came in to get the inside of my wedding band engraved. After I picked it up David offered to also clean up the ring and polish it, complimentary. OH MY GOSH, I could not believe how good it looked after he was done (it was still warm from the polishing)! The ring looked brand new, you would have never guessed it was over 10 years old! Affinity & Co offers first-class service, at a reasonable price. My brother bought me a
Robert Adamik
Robert Adamik
Oct 29, 2021
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I am so pleased by my new gold “Coin Ring” that was created by Harry and Eva at Affinity Jewelers. I have researched and planned on this ring for years. They made my dream come true. The gold coin ring represents all my family history combined for a hundred years and will be passed down to my son to continue the tradition. Creativity plus talent plus excellent service equals= Affinity Jewelry.
Catherine Fullerton
Catherine Fullerton
Feb 22, 2021
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I have been coming here for 7 or 8 years and have never been disappointed with the service. Every time I walk in they know my name, ask about my kids and are right on top of things. I recently upgraded my stone in my engagement ring and they were fair and did the work n a timely manner. I also upgraded my diamond stud earrings and they were honest, when it could have been very easy to try to upsell me to something else. They have always got back to me in the timeline they state they will, even during Covid.
Steven Quach
Steven Quach
Feb 03, 2021
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My first time going here, I got my wedding ring resized. The jeweler made it easy and the price was very reasonable. I got it back the next day with a perfect fit and polished. I came by a second time when my glasses was broken at the hinge. I asked if they could solder it, they said with laser precision, so I left it with them. After about an hour they called me and said they were put back together. Great! My transactions here were quick and easy and the service is outstanding. Definitely my go to in the area for all of my jewelry needs.
Morgan Hansen
Morgan Hansen
Dec 23, 2020
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Joe and the rest of the team at Affinity& Co are excellent! Super helpful, incredibly friendly, and they provide wonderful customer service. I came in on short notice to get my engagement ring resized and they were able to expedite the process and take care of everything within the same week. They are genuinely happy to help and appreciate their customers! I would definitely recommend.
John Oden
John Oden
Sep 25, 2020
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I spent several thousands on an engagement ring here last year, and though communication with Elizabeth was difficult because she would take so long in responding, I ended up buying something I (we) liked.
Come around this Christmas season, I request an item, no answer, i request again, no answer, I call, am told Elizabeth no longer works there and I am told that they will find what I am looking for, then NOTHING. No calls no emails no contact at all.
So I visit the store. Elizabeth IS working there. So why did they lie to me? Why do I offer a decent budget and then I am lied to, with absolutely
Jeanine Moll
Jeanine Moll
May 16, 2020
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They were very kind in fixing a necklace for me which had broke and also engraving a flask for my sons graduation. They are so kind and sweet there. I’m so happy to find a great jeweler to help meet my jewelry needs.
Jeanine Moll
Myra Boyer
Myra Boyer
Nov 25, 2019
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I love this Jeweler, just fixed up my diamond ring, and it looks awesome! It was repaired quickly and expertly. I highly recommend them to anyone buying jewelry or having a repair done!
Bruce Berman
Bruce Berman
Nov 25, 2019
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Affinity & Co are the best.... not only is their customer service the best I have experienced but they have fabulous jewelry and can work magic with customizing jewelry.
If you don’t go there you are missing out.... they are also incredible supporters of Huntington Beach charities.
Dayl Soule
Dayl Soule
Jul 08, 2019
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Affinity has a wonderful selection of Estate jewelry. Barbara took wonderful care of me and was very patient as I perused and tried on many items. I finally settled in three beautiful items that I will be proud to wear. I would recommend Affinity highly - lovely selection, thoughtful and patient customer service, and excellent pricing.
Carol Hanson Linkiewicz
Carol Hanson Linkiewicz
Jun 21, 2019
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They were so accommodating and helpful! Found just what I wanted! Wonderful experience--will return and highly recommend.
B. Moral
B. Moral
Aug 10, 2018
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Amazing service! Absolutely made me a happy customer and I'd definitely go back again. I got an appraisal last minute before a trip and Michelle from Affinity made sure it got done with my time restraints.
I also got to see their fundraiser for teenagers and also found a bracelet that was great in price.
They made my day!
Kodi Fletcher
Kodi Fletcher
Sep 08, 2017
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Absolutely best jewelry store in all of Huntington Beach. You should not go anywhere else because they are honest and care about their reputation. Thank you guys!