In honor of our 25th year in operation as an independent design studio, below we have recapped some of the most defining moments and project launches in our firm's history. Ward Setzer begins a design career in Palm Beach under the tutelage American legend Jack Hargrave. Technical drawings for the iconic 130' Buckpasser and 148' Calliope are completed by hand using ink on mylar.
Ward Setzer manages the custom yachts division at Hatteras Yachts, leading design and quality control as the motoryacht line expands from 92' to 130'. The original Setzer studio is founded in New Bern, NC with European partners and work spanning marine, sporting goods and medical product designs.
Ward Setzer manages the custom yachts division at Hatteras Yachts, leading design and quality control as the motoryacht line expands from 92' to 130'. The original Setzer studio is founded in New Bern, NC with European partners and work spanning marine, sporting goods and medical product designs.
Services
As custom yacht designers, we work with discerning owners and shipyards to develop smart, timeless designs that are elegant, buildable, and seaworthy. With a service philosophy of "first in, last out, " we support clients through the entire project lifecycle, from preliminary design concepts to full documentation, bid submittals, construction, launch, refit, and beyond.
Preliminary sketches and ideation exercises help clients compare concept alternatives before shortlisting preferred designs for further study. We continuously reference comparable vessel data from past designs, using our already proven concepts and hull forms as a starting point for new innovations.
We conduct market research, competitor analysis, and customer interviews to help identify emerging trends and under-addressed market categories. We collaborate directly with in-house design and sales teams, providing an outside perspective to help jumpstart and facilitate the creative process. Ideation exercises broaden and diversify the range of concepts under consideration before top designs are selected for further study.
We conduct on-site yacht visits, sea trials, owner and captain interviews, and usage assessments to identify and prioritize issue areas for design focus. A range of potential design solutions are explored through feasibility studies and concept sketches presented for owner review. Three-dimensional models and perspective sketches help clients fully visualize proposed changes at human scale before selecting final project priorities.
We conduct initial needs assessments, owner and captain interviews, and on-site vessel evaluations to define clear project mandates and success metrics. We have built a robust network of trusted advisors, suppliers, and industry experts to help rapidly locate solutions to our clients' challenges.
Research, decision-making support, and cost-benefit analysis help clients objectively evaluate options before selecting best-fit solutions and suppliers.We provide coordination services, project oversight, and quality control monitoring to ensure projects progress steadily toward objectives.
Research, decision-making support, and cost-benefit analysis help clients objectively evaluate options before selecting best-fit solutions and suppliers.We provide coordination services, project oversight, and quality control monitoring to ensure projects progress steadily toward objectives.
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