Gems Are Forever
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Gems Are Forever
At Gems Are Forever, Inc., we have been well established for over 40 years in gems and jewelry industry and promise to treat our clients with respect and honesty. We offer a full range of service from buying and selling fine jewelry, custom designing, jewelry appraisal, jewelry authentication, and antique jewelry restoration and jewelry repair.

As one of the most respected diamond, colored stone and estate jewelry dealers, we offer a great selection of diamonds at all sizes and quality and a variety of rare gemstones. We also offer beautiful estate jewelry from different eras and brand name jewelry at an exceptional value. Shop online or schedule an appointment with us to find your next treasure.
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Luxury Jeweler - Gems Are Forever is based in Beverly Hills, California and has been in the business for over 40 years. We pride ourself on being an industry leader in the purchasing and selling of fine jewelry, diamonds, gemstones, and luxury timepieces. We have a large collection of period pieces and signed jewelry.
Over the past 40 years, we have been constantly buying, trading, and selling exquisite gemstones, rare large diamonds, colored diamonds, estate jewelry with major jewelry house brands like Harry Winston, Cartier, Chopard, and Tiffany & Co. We also deal with luxury watches like Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, and Panarai.
Designed and crafted in Beverly Hills. Shop selection of our designs and quality craftsmanship by our master jewelers. We hand select fine quality gemstones from all over the world and design beautiful setting to reflect their magnificence. Custom work is one of our specialties; we use the finest material and gemstones, combined with craftsmanship of the most skillful jewelers.
Whether you decide to symbolize your love with an antique diamond ring, gemstone engagement ring, or create your own dream ring, we are here to assist you. We constantly buy, sell, and trade jewelry and gemstones and have a variety of gems, diamond, and different period pieces for you to choose. We supply many retail stores locally and internationally.
An investment in fine jewelry is an exciting and important event. You want to be assured that your purchase and investment is safe. With over forty years working with fine diamond and gemstone jewelry, our extensive knowledge and experience allows Gems Are Forever to offer accurate and comprehensive jewelry appraisals for whatever your needs may be.
Reviews (14)
Marina Sherman
Marina Sherman
Jan 04, 2022
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I purchased couple pieces of jewelry from Gems are Forever . I was very impressed by the knowledge , Quality and service I got ! How experienced, Zee is , he helped me to choose a beautiful design for my Ring and my Earrings. I would highly recommend Gems are Forever to all my friends and everyone else, looking forward to buy more gems from you guys thank you for everything.
Estelle Grush
Estelle Grush
Dec 16, 2021
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Their stones are beautiful and very good quality…..Very easy to work with and accommodating…. Beautiful designs….. I highly recommend them
Dale Seiden
Dale Seiden
Dec 12, 2021
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Z Delivered not only an incredibly high level of professionalism and kindness, his unique and vast knowledge in fine jewelry illuminated in the first minute we spoke, far exceeding my expectations as did the amazing custom forever ring Z designed and made for me. Neither my better half or me could have been more pleased with the results of the piece. I happily recommend Jems Are Forever to anyone looking for quality jewelry.
Dale Seiden
Saman Teimoori
Saman Teimoori
Nov 04, 2021
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Extremely knowledgeable. They presented exactly what I was looking for and I am so happy with my overall experience. Highly recommended if you are looking for RARE and EXCEPTIONAL gemstones.
Melissa Parkin
Melissa Parkin
May 28, 2021
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I received a beautiful necklace from my best friend as a birthday present. I always get lots of compliments when I wear my necklace and I love the elegant design which fits any occasion. It is simple yet stunning. Gems Are Forever are very talented craftsmen and create excellent quality jewelry. I know I can go to them and get jewelry that will last a long time and impress all my friends and family.
Greg Dunfordtr
Greg Dunfordtr
Apr 27, 2021
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I bought a necklace for my girlfriend for Xmas from Gems Are Forever. Tasana was very helpful in finding a beautiful stone and arrangement. My girlfriend was so happy that I went to Gems Are Forever the next Xmas and bought my girlfriend a very nice ring. Not knowing a great deal about jewelry it is a big relief to have someone you can trust to help guide you on these piurchases.
Jynelle Merch Gonzales
Jynelle Merch Gonzales
Apr 15, 2021
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Look no further, Gems Are Forever has the best service and quality that you can find, hands down! From the start, the level of personal attention and care was unmatched and I knew that I had made the right choice in selecting them for my custom piece. The attention to detail and quality impressed me and made me feel like I was more than just another customer, I felt like they cared about my purchase just as much as I did. I can't even express how happy I am with the piece that I got from them, it's simply stunning, I'm constantly complimented on it when I wear it and truly could not be happier
Anthony F.
Anthony F.
Mar 09, 2021
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Z and Tasana are the best at what they do. They custom made our engagement ring and found us the most amazing diamond at a great price.

We highly recommend them to anyone that is looking for jewelry!
Emmanuel Kim
Emmanuel Kim
Feb 23, 2021
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I have been buying jewelry for a long time; however, at times I could not trust the Jewelers that were selling me their pieces until I met Z and Gems Are Forever. He is a TRUSTWORTY man. He is also very knowledgeable about his products and all types of gems. He has the ability to find what you need--shape, size, style, and type. He will get you what you want and you will be happy. Z's priority is not about making money or selling an item. His priority is always making sure that I am happy with what I purchased. To Z, the items he sells represents his passion. Most importantly, all the jewelry and
Tammy G.
Tammy G.
Aug 02, 2017
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Z is a fascinating and kind man, and a straight shooter. Unbelievably pleasant experience getting items appraised. Before Z, I'd met with other jewelers/appraisers, and didn't quite feel I was getting the whole story. I am SO glad I decided to meet with Z before giving up. Make him your first and last stop if you're buying/selling/gathering information about jewelry.
T. Rain
T. Rain
Jul 23, 2016
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I purchased an engagement ring for my fiance early in December from GAF and was very happy with the experience. Z (the owner) sat down with me after I chose a ring design and walked me through choosing the perfect diamond. It took about 1 week to get the diamond set on the ring and the staff was readily available when I contacted them for updates on the ring delivery. The ring was delivered on time as described by Z and his staff and my fiance is very happy with her new ring! She even mentioned how she has received several comments from her work colleagues noticing her ring from across the room
E. Alan S.
E. Alan S.
Oct 04, 2013
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Mr Z is one of the best gemologists out there. I was in need for a diamond wedding band and was referred to Mr Z by friends of a coworker as I had a specific ring design and needed help. Mr Z and his team were confident they could get it done and work with my budget (came under budget ;)). The ring turned out amazing and the detail work is beyond what I expected. From meeting with them to ultimately getting the finished product, I couldn't of asked for a better experience. Thank you!
Lana B.
Lana B.
Oct 04, 2013
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Being someone who knows nothing about jewelry, I have to say that I had a wonderful experience with Z, when getting a few of my jewelry pieces appraised. Z walked me through all the steps and guided me in a manner that made me feel comfortable, while being educated at the same time. i would definitely recommend turning to him for appraisals. Its hard to come across such good services nowadays.
Alyssa H.
Alyssa H.
Jul 18, 2013
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I met Z (the owner) through friends at work, so I trusted him immediately. However, he quickly proved that he was not just trustworthy, but knowledgable and helpful - an expert in his field. My wedding rings were stolen, and (though impossible to replace), the experience with Z was so easy and enjoyable (and the replacement so GORGEOUS) that it made me less sad about my loss. He was so respectful of my budget restraints. He never up-sold, and in fact, he reminded ME of my budget when I was distracted by the glittery, larger diamonds.

The diamond I ended up with is perfect - so beautifully