Originally called Cook Creative when I first opened the business in 1988. At the time I was the vice president and creative director for one of the largest advertising agencies in Vermont. What started out as a little freelance business soon became too much to do both.
By 1995 Cook Creative was a large advertising agency serving a wide range of clients including a regional shopping mall, a hotel and conference center, and a family of radio stations throughout New England.Over the years the industry changed. I felt a need to be more fluid in my ability to deliver services to my clients.
By 1995 Cook Creative was a large advertising agency serving a wide range of clients including a regional shopping mall, a hotel and conference center, and a family of radio stations throughout New England.Over the years the industry changed. I felt a need to be more fluid in my ability to deliver services to my clients.
Services
We examine the important questions that help to define your business. We explore goals, capabilities, existing customers, potential customers, competition, and opportunities. With that, we create the message that will raise you above your competition. This takes the form of your logo, a tagline, and creative headlines and visuals for advertising, sales materials, and website.
Picard Ovens is a Canadian manufacturer of commercial ovens. They contacted me to help them make a name for themselves in the U.S. In their more than 50 years in business, they had never done any sales outside of Canada. Their target audience was pizza restaurants and bakeries. They made terrific ovens.
This spot got plenty of attention and won me the best writing award from the Association of Broadcasters. Later in my career, I moved my business to an office in Winooski Vermont. I needed more space and just felt it was time for a change. The owner of the building was a nice guy. He owned a small insurance agency in the same building.
