A successful marketing and digital strategy professional with a demonstrated history of effectively executing in both B2B and B2C environments for 13 years. Email marketing - direct response copywriting, conversion strategies, ecommerce, lead nurturing. Lead generation - pay-per-click, search engine marketing (SEM), landing page optimization.
I am a numbers guy who plunged into digital marketing way back when the idea of web analytics was new. While working as a stock analyst, I offered to help evaluate data from a "new" platform called SiteCatalyst from Omniture. I immediately fell in love with the idea that you could use data to optimize the content that was being produced.
I am a numbers guy who plunged into digital marketing way back when the idea of web analytics was new. While working as a stock analyst, I offered to help evaluate data from a "new" platform called SiteCatalyst from Omniture. I immediately fell in love with the idea that you could use data to optimize the content that was being produced.
Services
Increase the targeted traffic to your website through higher rankings on Google and generate more leads for your business. Grab the attention of new leads, nurture the relationship and put them on a path to conversion. Create highly targeted campaigns to reach the right people with the right message at the right time.
Website design projects typically fall at two extremes of the spectrum - standard templates and fully customized projects. Pre-made templates have the advantage of being fast to deploy and inexpensive. The downside is that you are limited to the narrow design options of the template. At the other end of the spectrum are fully customized design projects where the sky is the limit, both for design options and budgets.
Marketing automation systems allow you to create highly targeted campaigns to reach the right people with the right message at the right time. The majority of new leads are not ready to immediately buy but harnessing the power of a best-in-breed content marketing program allows you to nurture and engage leads, turning them into sales.
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