Roger Ruhl Marketing Comm

Roger L. Ruhl is a marketing communications generalist and strategist, using the skills and experience acquired over the years to assist clients with marketing planning, research, public relations, advertising, public affairs and other special projects. Ruhl has been "communicating" since his high school and college days.

The answers to these questions determine the specific services or tactics we recommend, and scope and quality of what is most appropriate determines who provides them. It may be a brochure, but often the first step is development or refinement of a marketing plan or campaign plan.

The bottom line is - we help people develop their story and key messages and then communicate them in a positive, persuasive and cost-effective way to their key audiences.Marketing Communications should be viewed as a business investment, not an expense, and works best in the growth cycle IF.

Typical clients are small to mid-size organizations or departments within larger organizations that need senior-level assistance, but do not need it on a full-time or permanent basis. Organizations generally feel that a consultant's or agency's expertise and past experiences in a particular industry or field is important.

When I worked at the Cincinnati Chamber of Commerce, we partnered with a local health insurance company on a new group health plan for small businesses. We launched the program with a lot of fanfare. Print and radio advertising urged businesses to call for information, and the phones lit up. About three weeks later, we gathered with our partner to assess the campaign's progress.

Tell everybody that you are searching and, to the degree it is possible, what kind of position you are looking for. Put your resume in as many hands as possible. Don't get discouraged. Planful people who like to control situations have difficulty with the concept that the job they eventually get will most likely come through some "chance" occurrence.