Project Marketing Associates. in business 20+ years assisting leaders deliver results without increasing overhead. A lean, efficient marketing / market research partner motivated by our ability and freedom to quickly add value to a client's projects. Contact Us so we can: Discuss Your Business Needs then Provide a Free Statement of Work for your Consideration.
Services
Over 25+ years of marketing and market research experience for both B2B and B2C companies. 25+ years of graphic design and brand strategy. Experienced both with the client's and consumer's needs in an ever-changing retail climate. Positions as Art Director, designer, and packaging artist for Fortune 500 companies and organizations has led to successful product launches and campaigns with profitable results.
Dave is a grand slam hitter when it comes to market research. His approach to obtaining sound, up-front information from his clients sets the tone and pace from day one, and the results and analysis that follow hit the mark time and time again. Recently, we used Dave to help us better understand what consumers of swimming pool products value most from retailers.
Net is a form of conjoint analysis used to help prioritize individual elements making up: Products, Communication or Promotions. Consumers react to "concepts" comprised of 2-5 systematically varied elements on a computer screen. Ideamap. Net deconstructs the concepts into their individual elements and quantifies the contribution (liking value) of each to interest.
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