We are family. Designed in New York by Thuy ("Twee"), and made in Los Angeles by Thuy's mother, our baby and children's clothes ("Little Moonies") are comfy, fun, and stylish to wear all year round. Childhood is innocent, fun and colorful, and we believe children's clothes should be too. We create easy-peasy, simple silhouettes in natural fibers and eco-friendly fabrics with unexpected, cute, one-off details.
Always special, never boring. Thuy Diep holds an M.A. in Fashion Studies from Parson's School of Design. Her mom has been a Master Tailor for over 40 years. We are a mother-daughter team.
Always special, never boring. Thuy Diep holds an M.A. in Fashion Studies from Parson's School of Design. Her mom has been a Master Tailor for over 40 years. We are a mother-daughter team.
Services
Having a difficult time deciding? Then consider giving the gift of their choosing with our Little Moony Gift Card. 1) A Physical Gift Card and 2) A Digital Gift Card. For a physical gift card, please enter the recipient's address in the 'Shipping Address' section at checkout. We will prepare it and send it out via U.S. Postal.
When it comes to gift giving, there are no 'one size fits all' solutions. Whether it is a baby shower, a birthday, a christening or a holiday, we know that each of these special moments in life is as unique as the little person you are shopping for. While our Little Moony website is primarily dedicated to our Little Moony brand, we carry many other products in our Soho store.
For those who are not comfortable to come inside the store just yet again, we will continue to offer our Personal Shopping Service, where you can now access all the items in our store. Our store is located at the intersection of Soho and Nolita, nestled on charming Mulberry Street, between Prince & Spring Street.
Reviews (23)
Inga Marie
Dec 18, 2021
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The best Shop for bespoke children’s toys and clothing. Everything is curated absolutely perfectly. All the items are amazing quality. The owners are so welcoming and helpful. I’ve been coming here for years and always have an amazing experience! Support small businesses by shopping here. You will be so happy you did — and your kids & kids of your friends will be too!!
Heba Khalil
Dec 17, 2021
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Dennis E.
Oct 11, 2021
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David Jones
Jun 16, 2021
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Renata Zandonadi
May 30, 2021
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My to-go store for babies/toddlers/kids. I support this local business with so much pleasure! The owners are the most loving people ever and they’re also always very helpful with choosing the perfect gift. There are way too many good choices from the cutest clothes to inexpensive little accessories to beautiful+educative toys.
Hilary S.
Mar 27, 2021
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Super cute store with oh so many tempting items for little ones. Many of the clothes there are made by the owner, who follows a zero-waste policy meaning that fabric scraps are transformed into matching headbands and clips. Nice selection of books and eco-friendly toys too. Would definitely recommend for gifts!
Ana Bilski
Nov 13, 2020
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Minwen W.
Oct 03, 2020
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Symone Vitiello
Sep 07, 2020
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My absolute favorite children's boutique in NYC! It's my go to place for special and unique pieces with tons of style. I especially love Little Moony's line of handmade clothing. They are so well made and so comfortable my 7 year old daughter practically lives in them! The owners are very warm and helpful too.
Julianna P.
Aug 26, 2020
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Nyasha Pasipanodya
Jun 12, 2020
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I had the pleasure of living a couple of doors down from this wonderful establishment before I moved out of state. I often had to resist the temptation to go in when I'd pass by, because I've never walked in there without buying something. Both the product and service are 5 star. I have 4 nieces and nephews, and I've scored major "cool aunty" points from gifts I've bought from this store. Items are creative and unique, allowing you to buy gifts that are special and customized to the child you are buying the item for. The owners of the store are fabulous. They know the right questions to ask
Minwen Weng
Jun 04, 2020
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Anna H.
Dec 14, 2019
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My wife and I happened upon this place and were unexpectedly surprised. We were immediately greeted by the owner. We were shopping for our two nephews. The owner carefully listened to our description of the two, and she immediately started pointing out gifts she felt would be appropriate. And she was spot on! I also really appreciated how she was not pushy with the sale. She was genuine, and we could tell she truly cares about her business and her customers. Thank you!
Angela Wong
Sep 27, 2019
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I stumbled across Little Moony on my way to another store. The window display caught my eye, the products inside looked absolutely adorable, and the owner of the shop was so pleasant, warm, and informative. She thoughtfully curates everything in the store and has clothing, toys, accessories, and more for a wide age range of children. I bought a couple of toys for my 13 month old son that I know he will love for the next couple of years if not his entire childhood. I’m so glad I walked by this shop, and although the shop is still relatively new at this point, hopefully the owner will be able to
Priscilla T.
Aug 23, 2019
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Bomi K.
Aug 12, 2019
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If you need to buy a baby-related gift for friends, family or colleagues, Little Moony is the place! It's a local (uber cute) family business and they have beautiful designs and good quality items. Husband runs the store, wife designs, grandma sews. How perfect!!! I can tell each product is made from love from the way the husband talks about each item, and how well they're put together. Visit when you can :)
G. L.
May 27, 2019
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Sofia L.
Apr 09, 2019
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E. A.
Jan 29, 2019
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This is only the third review I've ever written. I shopped at Little Moony
for a friend's new baby, born in London. I love everything about the store. The fabric choices are wonderful and unique, made with an attention to detail not always present in baby clothes made in the U.S.A., as these are. They also have wonderful and fun accessory items. Their prices are more than fair, considering the fine quality, and the owner couldn't be nicer or more helpful.
If newborn, toddler, or children's clothing is what you're after, I can't recommend Little Moony more, or give
for a friend's new baby, born in London. I love everything about the store. The fabric choices are wonderful and unique, made with an attention to detail not always present in baby clothes made in the U.S.A., as these are. They also have wonderful and fun accessory items. Their prices are more than fair, considering the fine quality, and the owner couldn't be nicer or more helpful.
If newborn, toddler, or children's clothing is what you're after, I can't recommend Little Moony more, or give
Andrew C.
Dec 12, 2018
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Great store. I have made three purchases for my daughter there and she wears all three constantly. For a four year old I have to think that'sa record. The first thing I bought was a red stripped dress with pockets. At 2 it was a dress and at 4 its now one of her favorite shirts. 2 years and a lot of wears later you would not be able to guess this dress/shirt had as man toddler miles on it as it does.
Very high quality clothing at very reasonable prices.
Very high quality clothing at very reasonable prices.
Daniel W.
Nov 17, 2018
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Elizabeth T.
Feb 16, 2018
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Love little moony! You feel the fun energy the second you walk into their booth inside the market place. This is my to go place for any baby gifts, they have an awesome curated selections of beautiful baby clothing and accessories. Great quality and design by the owner, Thuy. I recommend everyone to check them out!
Kate Z.
May 05, 2016
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Fantastic business. I stopped into the Little Moony stand at the big market on Houston St. and was immediately taken with it. The owner of the business was friendly and extremely accommodating. I bought a pair of low-crotch pants in size 2-3 and took them home, only to realize that my son needed a 3-4. Within weeks she'd had a new pair made and shipped to me free of charge. A truly pleasant exchange from beginning to end.
