Connected TV (CTV) has become a mainstay in advertisers' video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their video spending into the medium, according to the inaugural CTV Landscape Report from Advertiser Perceptions.
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives.
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives.
Services
Success is never achieved with the data by itself - it's what experts like Advertiser Perceptions do with it that counts. We are a seasoned group of objective, unbiased, advertising industry experts who actively uncover and interpret the motivations, perceptions, and intentions of media buyers.
To do so, we continuously survey a proprietary panel of the industry's leading advertisers - marketers and agency professionals who control the spending on all types of media and representing every important advertising category.There's no other company that does what we do or have the resources we have.
To do so, we continuously survey a proprietary panel of the industry's leading advertisers - marketers and agency professionals who control the spending on all types of media and representing every important advertising category.There's no other company that does what we do or have the resources we have.
We've been uncovering what advertisers think for nearly 20 years. And over that time, the advertising landscape has changed dramatically - the rise of the internet, the emergence of smartphone dominance, programmatic advertising and ad tech, GDPR rules - and the list goes on. So we are always changing, adapting, and evolving our work to better reflect the current ecosystem and serve our clients.
The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders. Won't you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries.
Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions made possible by continuous surveying of the advertising community.Our Ad Pros Community is constantly on the lookout for professionals like you who are actively involved in advertising and marketing decision-making (formulating strategies, approving budgets, choosing media types, media companies, and/or ad tech companies, etc.).
Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions made possible by continuous surveying of the advertising community.Our Ad Pros Community is constantly on the lookout for professionals like you who are actively involved in advertising and marketing decision-making (formulating strategies, approving budgets, choosing media types, media companies, and/or ad tech companies, etc.).
Reviews
Be the first to review KFM Associates.
Write a Review
