Experience is important, but it's what you do with that experience that matters. Samuels has designed more than 60 theatrical and television awards campaigns since 1999, for studios including Netflix, Lionsgate, Disney, Starz, Sony Pictures and Dreamworks Animation, and we've learned a few things in the process.
It's more than selecting that perfect shot. It's about telling the story, slowly and deliberately, in a campaign that ties together visually while separating itself from the crowd. It's about getting the audience to relive the emotions they felt as the closing credits rolled. That doesn't just happen in a print and web campaign - it has to be planned and thought out.
It's more than selecting that perfect shot. It's about telling the story, slowly and deliberately, in a campaign that ties together visually while separating itself from the crowd. It's about getting the audience to relive the emotions they felt as the closing credits rolled. That doesn't just happen in a print and web campaign - it has to be planned and thought out.
Services
Established in 1999, Samuels is a boutique design agency dedicated to creating fresh distinctive print and online campaigns for the entertainment industry. We create vibrant, memorable solutions with the savvy and resources of a large agency, all the while retaining the creative spirit and personal service of a boutique.
Killer Tracks is the fast-growing production music arm of Universal Music Group and a long-time Samuels client. Late last fall, Killer asked us to create a promotional poster they could give to their clients. This was a great opportunity to start with a blank sheet of paper with the directive to create something beautiful that people would want to frame and put on their walls.
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