Articles on Signs, Screen Printing, Outdoor Neon Signs, Electronic Sign Banner Supply, Screen Print, LED Signs. While the older machine may still work just fine, it may be time for an upgrade, just the same. With the acceptance of LEDs for channel letters and increasing use of dedicated modules for cabinet lighting, we need to look at the long-term effects of such a liability-free product.
Regardless of whether an inevitable slow period results from the economy, from competition or from other sources outside the control of the business owner or manager, it is never too late to employ slow period survival strategies in your sign business.
Regardless of whether an inevitable slow period results from the economy, from competition or from other sources outside the control of the business owner or manager, it is never too late to employ slow period survival strategies in your sign business.
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Last June, Rochester, New York, hosted the 16th Xerox Rochester International Jazz Festival. The week-long event drew more than 205,000 music aficionados from around the world to hear 1,500 artists at 19 venues around the city. The demand for printed point-of-purchase (POP) graphics may erode now that Amazon and changes in consumer behavior are forcing retailers to rethink the role of their brick-and-mortar stores.
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One of the best opportunities for branding, exposure and interactive advertising available. For example, an average Banner Sponsorship package runs around $300 per month and that package will receive approximately 22,000 views/impressions per month. Compare that with a half-page color print ad that starts at around $2000.00 per month with approximately the same readership.
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