Jewels By Design
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Jewels by Design is a fine jewelry store and custom design studio located in Reedsburg, Wisconsin. As an independent jeweler, quality, value, and service are the foundation of our business. We constantly strive to provide exceptional service, and we believe that our service is the reason so many have become lifelong customers and friends.

We use consistent fair pricing, where unrealistic discounts are not needed. We have an in-store jeweler that has been in our store 51 years! Together with our staff we are proud that with our consistent quality and service, our customers can be assured of lasting value with their purchase. We are also direct diamond importers and travel to Antwerp Belgium, "The Diamond Capital of the World" each season in search of diamonds.
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Jewels by Design is a fine jewelry store and custom design studio located in Reedsburg, Wisconsin. As an independent jeweler, quality, value, and service are the foundation of our business. Our in-store jeweler Dennis has been in our store since 1970. With locations in Boscobel WI, and Richland Center WI, and now celebrating 26 years in Reedsburg WI.
Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that.
Since 1994 we've been combining the finest gold, titanium, platinum, palladium and diamonds to create rings that unite modern. For over 100 years, Imperial has been the country's leading expert in pearls and a leading designer of pearl. For over three and a half decades, we've been creating beautiful, appealing engagement rings and wedding bands for men and.
Since 1994 we've been combining the finest gold, titanium, platinum, palladium and diamonds to create rings that unite modern design with a timeless style, that marry the latest technology with true hand craftsmanship. Rings that are more than simply beautiful, they're a reflection of the best in us, and something that will last a lifetime.
Reviews (8)
Sue Adamczyk
Sue Adamczyk
Apr 13, 2021
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Jewels By Design is the best choice in the area for all your fine jewelry needs. Dennis creates beautiful pieces and his repair work is impeccable. If you are wanting a truly special something, Jewels By Design is the place to find it.
Bob & Peggy Danner
Bob & Peggy Danner
Feb 19, 2021
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If you are looking for a jewler, we recommend Jewels By Design in Reedsburg, Wi. We had a gold bracelet that needed repair, a couple of rings that needed sizing, and diamonds from an old setting to be put in a new setting. We are very happy with the repair work and the sizing on my rings is perfect. My new ring is beautiful. Exceptional work. Thanks Dennis.
Jeri Dobson
Jeri Dobson
Jan 20, 2021
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They are amazing jewelers!!! My fiancé proposed to me Christmas Eve with a ring that was so similar to my great- grandmothers! This is definitely the place to go for personalized jewelry!
Way to end 2020 on a positive note!
Shelby Mitchell
Shelby Mitchell
Dec 06, 2020
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Always very friendly, its always nice to be called by your name. Dennis and Rebecca are Awesome !!! Thank you!!
Yomoto Fukunma
Yomoto Fukunma
Oct 09, 2020
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Absolutely great customer service very friendly and helpful. Also a very nice setting. I will definitely be a repeat customer
Mark Schroeder
Mark Schroeder
Oct 08, 2020
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I had a sentimental ring redone for my Wife for Christmas and turned out just beautiful. I had it priced in Madison as well and the price by Jewels by Design was way more reasonable than Madison. I'm sure glad I went here because the design and workmanship is Excellent. Thanks for a Awesome job done
Chad H.
Chad H.
Aug 05, 2020
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Highly recommend. I had some extra links from a bracelet I wanted made into a pair of earrings as a gift. They were able to do so easily at an affordable price. They offered lots of options and made the whole process really easy. Definitely recommend and will be going back myself.
Rachel M.
Rachel M.
May 16, 2018
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My husband brought my wedding band and engagement ring in to get them sized, no biggie right? Wrong, the Jeweler broke one of the bands, stating "it was not made well and would have broken on its own soon". Not a big deal except instead of fixing what he broke, and claiming responsibility for it. He did the repair and then charged us for what he did. I have worn this ring set for a year in my everyday life, not being overly careful with it and it never broke. Also, despite him fixing it, it was not fixed correctly, and now the two rings do not fit together the way they are supposed to