Gain instant access to more than 4.3 million HCPs with our self-service data intelligence platform. Learn about our sophisticated clinical targeting including prescription (Rx), diagnosis (Dx), and procedural (Px) data. Our extensive HCP database provides you with the exact targets you need to run any number of omnichannel digital advertising campaigns.
Whether you utilize one or more DSPs and are actively running programmatic or native campaigns across the web or you're looking to advertise on video channels, mobile apps and even advanced TV, MedData Group can guarantee that you're getting in front of the right HCP audience with deterministic data that targets each impression right down to the NPI level.
Whether you utilize one or more DSPs and are actively running programmatic or native campaigns across the web or you're looking to advertise on video channels, mobile apps and even advanced TV, MedData Group can guarantee that you're getting in front of the right HCP audience with deterministic data that targets each impression right down to the NPI level.
Services
MedData Group, an IQVIA business, is the leading provider of Healthcare Professional (HCP) data fueling omnichannel digital targeting and engagement at scale. MedData Group's industry-leading compliance quality data and platforms support sophisticated audience identification, accurate targeting, measurement, and optimization of Programmatic, Email, Social Media, and Advanced TV advertising campaigns.
MedData Group prides itself on the quality and depth of our healthcare databases. Our focus is squarely on the wide range of healthcare professionals on the front lines of providing patient care and the hospital professionals ensuring the quality of care and services in the hospital setting.
By maintaining our focus exclusively in the healthcare space, we are able to better understand the needs of our customers and deliver the specific data they need to fuel their omnichannel HCP marketing programs.
By maintaining our focus exclusively in the healthcare space, we are able to better understand the needs of our customers and deliver the specific data they need to fuel their omnichannel HCP marketing programs.
The ability to target very customized healthcare professional audiences across the web has allowed advertisers for the first time to run highly effective and cost efficient advertising campaigns at a much greater scale. MedData Group, a recognized leader in HCP data, provides the largest available universe of digitally addressable healthcare professionals.
Reaching and influencing healthcare professionals wherever they are on the web today is an increasingly important element of any healthcare and pharma marketer's strategy. With direct to provider non-endemic programmatic advertising becoming a key part of healthcare marketing, your success is assured by leveraging our exclusive HCP Digital ID solution to enable the most accurate and efficient NPI-level digital targeting.
Whether you partner with a DSP (demand side platform) to execute programmatic campaigns or are seeking even wider, more diverse reach and engagement, social media advertising is rapidly becoming an effective and efficient way to get brands in front of the right healthcare professional audiences.
No matter which social channels you plan to leverage, targeting the exact physicians that are most appropriate for your messaging is crucial to the success and brand safety of your campaigns.Remember, 'doctors are people too' and use social media extensively to connect, learn and communicate. Outside their work hours, they are more relaxed and open to relevant messaging that informs in meaningful ways.
No matter which social channels you plan to leverage, targeting the exact physicians that are most appropriate for your messaging is crucial to the success and brand safety of your campaigns.Remember, 'doctors are people too' and use social media extensively to connect, learn and communicate. Outside their work hours, they are more relaxed and open to relevant messaging that informs in meaningful ways.
Reviews (1)
David Cloyd
Nov 21, 2019
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