Midtown Hair
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If you are looking for a salon that provides excellent services with a friendly, open environment look no further. Midtown Hair is a salon that strives to create an experience that leaves you feeling beautiful and refreshed. We have a passionate team that can help you with your unique hair and skincare needs.

Our skin care specialist can assist you in your quest for the perfect skincare regimen and treatment needs. Jerica would love to give you a cut and color. Her attention to detail is superb. She's also a product expert due to her years as a product sales rep! Her service is truly a delight. You will leave happy and shiny.
Reviews (7)
Caroline Stepovich
Caroline Stepovich
Sep 21, 2021
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Positive: Professionalism
I have searched and tried to get my hair the “perfect blonde” for years. No one has been able to get my hair bright and really blonde. Jerica is the ONLY hairdresser that gets it right every time. Her salon is clean and fun. I look forward to my hair appts with her. Highly recommend .
Service: Hair colouring
Jim Armstrong
Jim Armstrong
Feb 03, 2020
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My wife and I both use Vida, and she does an awesome job. I highly recommend her services
Alessandra Strada
Alessandra Strada
Nov 30, 2019
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Vida is absolutely amazing! I am so grateful I found her when I moved to Santa Cruz from New York almost five years ago. She is the very best hair stylist I have ever had. She is really gifted with talent and creativity. She is also a great listener and able to manifest my wishes into amazing hair. Recently I have decided to transition to my natural silver and I was a little worried about what that would look like. It was kind of a big decision for me. I am amazed at how skillfully and creatively Vida guided me through the process. She really took the time to listen to my concerns and wishes, offered
Laura Wilson
Laura Wilson
Oct 22, 2019
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I love Vida! She has a great understanding of hair and works with what your hair naturally wants to do which makes the daily styling very easy.
She stays up-to-date with the many products out there and makes great recommendations to keep hair healthy.
Destiny R.
Destiny R.
Oct 03, 2019
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Jerica is one of the best women you'll meet plus she's fantastic with hair. A beautiful space worth checking out!
Abigail Kaun
Abigail Kaun
Aug 28, 2019
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Your search for a hairdresser is over! When I moved to Santa Cruz from Los Angeles I worried I’d have to fly to LA every 6 weeks to see my wonderful hairdresser there, but no! Karen Carlson is a skilled stylist, she listens, she’s super funny, and you’ll love your hair.
Domante Berulyte
Domante Berulyte
Jul 29, 2019
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It's hard to find a colorist/hairstylist that knows how to work with blonde hair. Jerica is always amazing!