More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent-Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
From a simple cover letter to a corporate brochure, good creative is an extension of branding and is targeted at specific audience(s). Broadbent-Williams creates stationery, flyers, brochures, folders, e-mail marketing, direct mail, billboards and ads that are cohesive, have a consistent theme and add value to the brand.
Services
More than just a unique name and logo, branding is an outgrowth of a disciplined planning process that reviews client objectives, resources, strengths and weaknesses, competition, target market(s) and customer needs. In turn, it dictates communications that are directed at a preselected target audience and helps establish a valued market position (branding).
Know your target audience and how to reach them - marketing is customer driven. It's not enough that your ads, brochure or website are creative. The judge of good advertising is if it helps sell products or services. Good marketing is based on sound research that understands the current market environment and the available assets that a company can use to grow profitably.
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