It's really that simple. We believe your marketing budget should lead to measurable outcomes. Nelson Schmidt is a full-service marketing communications agency that builds brands with the purpose of boosting business. We specialize in creatively solving complex challenges in considered purchase categories.
Using data-driven, full-funnel marketing strategies to reach people at every point in their purchase journeys, we convert prospects into customers. As the lines between B2B and B2C increasingly blur, particularly for highly considered purchases, we're pioneering a more focused marketing approach that taps deeper into customer buying behavior.
Using data-driven, full-funnel marketing strategies to reach people at every point in their purchase journeys, we convert prospects into customers. As the lines between B2B and B2C increasingly blur, particularly for highly considered purchases, we're pioneering a more focused marketing approach that taps deeper into customer buying behavior.
Services
While many integrated marketing agencies have been proselytizing about the demise or rise of B2B and where B2C intersects it all, Nelson Schmidt has been quietly building the type of agency that our changing marketplace actually needs. We haven't been blindly chasing trends.
We've been doing the hard work of digging deep to better understand the mindset of the modern client, and more importantly, the mindset of both the business and consumer purchasers of these future-looking brands.This has led to three foundational brand pillars that differentiate our integrated marketing agency from all others: Considered Purchase Marketing, Global Marketing Management and Performance-based Accountability.
We've been doing the hard work of digging deep to better understand the mindset of the modern client, and more importantly, the mindset of both the business and consumer purchasers of these future-looking brands.This has led to three foundational brand pillars that differentiate our integrated marketing agency from all others: Considered Purchase Marketing, Global Marketing Management and Performance-based Accountability.
The decentralization and infinite influences on purchase that modern technology has triggered require a shift from arbitrary audience categorization (B2C or B2B) to defining the degree of physical, financial and/or emotional risk and reward of a purchase.
In other words, impulse buying - a simple path to purchase, like a pack of gum or bottle of water - versus what we call considered purchase marketing - a multifaceted path to purchase, like an RV or industrial machine.Considered purchase marketing focuses on influencing consumer or business buyer behavior as they research options, compare features and calculate benefits along a complex buying journey.
In other words, impulse buying - a simple path to purchase, like a pack of gum or bottle of water - versus what we call considered purchase marketing - a multifaceted path to purchase, like an RV or industrial machine.Considered purchase marketing focuses on influencing consumer or business buyer behavior as they research options, compare features and calculate benefits along a complex buying journey.
As the globalization of brands becomes business-as-normal, marketers are facing just as many challenges as they are opportunities. Developing a global marketing strategy is difficult enough. Effectively executing against it is often a near-insurmountable challenge.
Marketers typically have two choices for international marketing management: Hire a collection of non-affiliated agencies around the world or work with a large, publicly traded holding company with a global footprint.Both options pose unique challenges. Working with a group of non-affiliated agencies puts an enormous burden on you to manage all the moving parts while trying to keep your brand's equity intact.
Marketers typically have two choices for international marketing management: Hire a collection of non-affiliated agencies around the world or work with a large, publicly traded holding company with a global footprint.Both options pose unique challenges. Working with a group of non-affiliated agencies puts an enormous burden on you to manage all the moving parts while trying to keep your brand's equity intact.
We believe results-based accountability is the cornerstone to a successful client/agency relationship. That's why we're so tenacious in tracking, optimizing, reporting and quantifying our work. To us, accountability equates to tangible and actionable results for your business. It's about uncovering the data that transforms opinion into fact.
As a full-service marketing and advertising agency, we have a wide range of differentiated marketing capabilities to help you effectively reach any type of audience, at any time, anywhere in the world. Our focus and deep expertise are in considered purchase buying journeys. We've built an integrated customer acquisition strategy model that drives prospects all the way through complex purchase funnels right to your brand.
Reviews
Be the first to review W & B Advertising.
Write a Review
