My name is Evette Eickelmann, and I'd like to tell you about Midwest Label. How I got into making signs was anything but ordinary. From 1991 to 1995, my husband, Fred, and I ran two types of stock cars at a 3/8-mile asphalt track at I-44 Speedway in Lebanon, Missouri. Fred built the cars, and I drove them.
I was also responsible for the marketing side of that little venture. I would secure sponsorship and work with the sponsor in designing how their message would appear on the car. We ran our racing hobby on a shoestring budget. We when first started racing, Fred would use computer-aided drafting software (AutoCAD) on his Windows 3.1 computer at his work to create the sponsor's logo.
I was also responsible for the marketing side of that little venture. I would secure sponsorship and work with the sponsor in designing how their message would appear on the car. We ran our racing hobby on a shoestring budget. We when first started racing, Fred would use computer-aided drafting software (AutoCAD) on his Windows 3.1 computer at his work to create the sponsor's logo.
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