My name is Evette Eickelmann, and I'd like to tell you about Midwest Label. How I got into making signs was anything but ordinary. From 1991 to 1995, my husband, Fred, and I ran two types of stock cars at a 3/8-mile asphalt track at I-44 Speedway in Lebanon, Missouri. Fred built the cars, and I drove them.
I was also responsible for the marketing side