Beach City Jewelers
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Beach City Jewelers
When only absolute perfection will do. The Ideal2 (also called the Princess of Hearts Diamond) is the only ideal Square Cut Diamond that yields a Hearts & Arrows pattern when examined through the Hearts & Arrows scope. Additionally it performs exceptionally high under a "light return" analysis.

At Beach City Jewelers, 'custom made' is our guiding principle - because we believe that the entire creative process grows from the needs and tastes of our customers.By crafting every piece in house - to your exacting specifications - Mason Chai custom jewelry eliminates the middlemen of the jewelry trade.
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The rush of discovery and accomplishment I felt from my first foray into jewelry making is as fresh in my mind now as it was over a decade ago when, while simply fiddling around in the backroom of my wife's family jewelry store, I created an 18K yellow link bracelet from scratch. Here was something beautiful, made with my own hands, and made almost without conscious effort on my part.
At Beach City Jewelers, 'custom made' is our guiding principle - because we believe that the entire creative process grows from the needs and tastes of our customers. And it is those moments, translated into rare metal and precious stone, that can never be replicated by assembly line techniques or the pre-packaged designs of the big box stores.
As a small jewelry shop bursting with big talent, we here at Beach City realize that we have a pretty unique business model - and it's one we happen to be pretty darn proud of, as well. Perfection, for us, is in the details, and getting the details perfect every time is what keeps our customers returning again and again for our handcrafted designs.
By crafting every piece in house - to your exacting specifications - Mason Chai custom jewelry eliminates the middlemen of the jewelry trade. Not only does this ensure a competitive price, but it also enables us to offer the highest level of quality control and customer support. And, since we do everything ourselves, none of our work is ever imported from countries with questionable labor practices.
Designing custom jewelry is a bit like translating one language into another - the customer has an idea, an image, or an emotion they want to achieve, and our job as designers and craftsmen is to render that into precious metal and gemstone. From experience we know how to work with a customer in order to realize their vision.
Reviews (22)
Cole Fisher
Cole Fisher
Nov 30, 2021
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This is my first review ever, and after my experience today it is totally justified. The owners of Beach City, Top and Lucy, are just incredible. They are the most genuine, transparent, whole hearted people in the whole industry. I bought my wife’s ring there 4 years ago and it couldn’t of come out any better. This year I decided to upgrade it and they delivered to perfection. They designed and built the perfect ring to my wife’s picky standards and it was just perfect. The quality of work they do there is top tier and I just can’t say enough about them and their business. I will never
Miguel P.
Miguel P.
Sep 27, 2021
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Went there for a custom engagement ring. Went over the details and put a deposit, then later was told that one of the previously discussed details could not be done on the ring. Got my deposit back without any problem.
Lindsey J.
Lindsey J.
Sep 26, 2021
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We got my ring from here and it is incredible so after a terrible issue with Kay's we came to Top for my husbands ring and it turned out absolutely incredible! Incredible work and best customer service out there
Mena I.
Mena I.
Jul 27, 2021
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My experience at Beach City Jewelers was great! The industry doesn't really put too much effort into men's wedding bands in my opinion. I was struggling to find something that would be worth wearing forever. There are a lot of the similar items between jewelers and I wanted something personal and unique. To my amazement, Beach City Jewelers had a solid collection of men's bands.

Lucy and Top were so amazing and helpful. I met Lucy the first time I went in and she pointed out some rings that I ended up really liking. Then the next time I came in with my then fiancee, I got to work
Julie N.
Julie N.
Jun 05, 2021
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Is it possible to fall in love with a ring? To wake up in the morning to just stare at it while it glimmers and shines in the morning sun. To find yourself starting at your ring every chance you get while simultaneously trying to play it off like you weren't. Or to subtly, and not so subtle, flash your ring finger at your husband with a smile for fun? I didn't think this was until we came to see Top and Lucy at Beach City Jewelers.

To say that my rings came out perfectly would be an understatement. The quality of Top's craftsmanship is bar none. His attention to the smallest detail
Jan W.
Jan W.
May 06, 2021
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This is a lovely jewelry store. It's stocked with lots of choices, especially ideas for custom made jewelry. I enjoy that it's close to the beach so we could make a day of exploring Seal Beach too. Customer service is wonderful. The price for changing watch batteries is very reasonable too.
M. Smith
M. Smith
Mar 06, 2021
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Super sweet shop. I just hopped into the store to kill time while waiting for someone, and I walked out with a beautiful bracelet. The shop had some very unique pieces in it and you can tell the diamonds are of excellent quality. The owner was very kind. This is the kind of jewelry store you feel comfortable shopping in. :)
Brad Short
Brad Short
Mar 02, 2021
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Top is the consummate Pro , his inventory, the variety of product and the quality he stocks ( and makes himself ) is unquestionably the best for miles ... Service after purchasing is unparalleled
Karla B.
Karla B.
Jan 26, 2021
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Came here before Christmas with my fiancé to search for a Christmas present for his mom. Top was so nice and even offered to clean my engagement ring. He spent 2 hours helping us decide and he was never pushy. He never encouraged us to purchase an item only because of its price, but he wanted to make sure we purchase something my future mother in law would love. He asked about her style, how much jewelry she wears, etc. He brought out so many different necklaces and not once he made us feel uncomfortable because we were picky. In addition, we didn't really know what we were looking for, but
Milly H.
Milly H.
Aug 08, 2020
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All I can say is WOW! I cannot stop looking at my beautiful ring Top created for us!!! It really does shine in any light or shade! I would highly recommend Top for anyone looking to purchase jewelry. He made the whole process very easy going and educated us on the 4 C's. Thank you Top for your expertise and creativity!
Christopher M.
Christopher M.
Aug 04, 2020
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I had the benefit of being referred to Beach City Jewelers by a close family friend almost 7 years ago for my wife's engagement ring. I went in knowing nearly nothing about jewelry and being pretty intimidated by the entire engagement ring process. The thing I did know was that I wanted something unique and timeless, all within my budget of course. What I got far exceeded anything I had imagined.

From the first time I met Top and Lucy I felt at ease, and their ability to educate me and answer all my questions was unparalleled while ring shopping.

Its been 7 years since Top made my wife
Kristy W.
Kristy W.
Jul 11, 2020
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Perfect! Top made us a custom band to complement my engagement ring. The quality is excellent, and Top went out of his way to make sure that it was not just perfect for me, but also that it met his (very high) standards. I love it! We'll definitely be back in the future. Big box stores just can't compete with the care and attention that local jewelers provide. Plus, considering the individualized attention that each piece gets, the prices are awesome! I highly recommend this family-owned local business!
Jennifer Newton
Jennifer Newton
Dec 10, 2019
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Beach City Jewelers is always so nice and accommodating. I’ve had them size rings for me and replace lost diamonds in my eternity band. They have fair pricing and outstanding customer service.
Julia H.
Julia H.
Aug 25, 2019
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If you're looking for a jeweler that immediately makes you feel like family the moment you walk in the door, then you've landed on the right place. I had been to two different jewelers prior to coming to Top. The service he provides is unmatched. My fiancé and I had two diamonds two different sizes each gifted to us from each side of our families. We needed to figure out how to put both diamonds into one ring. I had an idea of what I thought would be a good idea, but only saw a digital image of this ring. I hadn't seen anyone else with this style and I wasn't even sure it could
F. A. M.
F. A. M.
Nov 28, 2018
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This review is a bit late but I really wanted to thank Top and his wife Lucy for the great experience and the outstanding customer service I received at Beach City Jewelers.

Like most people shopping for an engagement ring for the first time, I was nervous, intimidated, and limited in my knowledge as to what to expect. Top not only made the experience easy for me, but he also took his time in educating me on the whole process and even encouraged me to do more research to see just how good the quality is here compared to anywhere else.

If you're on the fence about who to trust in this important
Miho Kido
Miho Kido
Oct 25, 2018
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The selection and service there is top- notch. I am so happy with my purchase of the diamond earrings today. This place is another reason for me to go to Seal Beach Main Street more often from now on !😊💕👍
William Y.
William Y.
Jul 13, 2018
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My wife wanted her engagement ring enhanced with a Halo and Top did a fantastic job creating her vision!!! I highly recommend coming here to get your engagement ring and wedding band made!

Don't go to any other jeweler it's all about great quality and don't skimp on her ring!!!
Mon T.
Mon T.
Jan 05, 2018
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Wish more customers would write reviews to showcase how amazing Top is!

Found this place through a friend who uses Top for all of her jewelry. On first meeting him with my then-boyfriend to look at rings, he was extremely educational about rings and how to go about buying one that fit our budget and needs/wants (we were both total diamond noobs :p). He was 100% honest about his merchandise, and I could tell how genuine he was in how he was selling to us. He didn't try to push us to more expensive rings, and I could tell he really knew/valued his trade.

Thereafter, he worked with my now
Karo M.
Karo M.
Sep 12, 2017
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My husband and I had been engaged for a year and a half. He got my engagement ring here and the quality of my ring is immaculate. I get compliments on my ring ALL THE TIME! Everywhere I go, even the grocery store. We also got our wedding bands here!

I haven't seen a diamond ring with a halo as tight as the one on my ring. I also have diamonds all around the band and have heard friends complain about the diamonds falling off the band, but I've never had that problem. Guess they should've purchased their rings from here lol.

Top and Lucy are the nicest couple!! They are welcoming
Peter Koverda
Peter Koverda
Jul 22, 2016
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Very pleasant jeweler. Not pushy. The work that he does seems very high quality.
Jeremy San Pedro
Jeremy San Pedro
Jul 28, 2014
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I discovered this place while shopping for my engagement ring and I don't regret a single decision about choosing this place. Top and Lucy were more than incredible when getting the ring. Let's just say that the experience was so great, I didn't even visit the store until I picked up the actual ring!
Top did an amazing job creating a custom engagement ring; all I had to do was e-mail him of a picture that Jeannine (who works at the store from time to time) had helped me find and all I had to do was sit back and relax. I told him my price range - no problem - and he even got me a diamond that I
Emily Hugen
Emily Hugen
Sep 21, 2012
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Beach City Jewelers is the place to go when it comes to quality custom jewelry! The workmanship that is seen in each piece is remarkable. My fiance and I just got engaged and it was an amazing experience to work with Top & Lucy. They helped meet the budget, made a beautiful ring-- my DREAM ring, and made our engagement story that much more special! My fiance was able to pick up the ring in about 4 weeks because he had a plan to propose, so Top worked hard and completed the ring just in the nick of time! We are forever clients and will tell ANYONE that this is the place to go when looking for amazing