General Southwest Insurance Agency
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General Southwest Insurance Agency
General Southwest Insurance Agency is an independent insurance agency located in the Phoenix metro area. We offer a wide range of services to both business and personal insurance clients, with a focus on providing quality information, creative solutions, and extraordinary personal service. We are licensed throughout most of the United States and can also assist clients with international insurance interests.

General Southwest is a member of United Agents of Arizona and United Valley Insurance Services, a highly respected and experienced network of independent insurance agencies. These affiliations provide alliances with over 40 different insurance companies, providing a wider range of options to fit your unique needs.
Services
General Southwest Insurance Agency started in 1969, with a mission to provide exceptional service and solutions for personal and corporate interests. The Valley has grown a lot since then, and so have we. General Southwest has the ability to do business throughout the country, assisting clients with both domestic and international risks.
Whether it's your first brand new car, your dream home, or a trip around the world, General Southwest Insurance Agency is there for you. We offer personal asset protection for individuals and families. As an independent agency, we offer insurance products at competitive rates from more than a dozen different companies.
As an independent agency, General Southwest partners with several companies that specialize in cyber liability risk management. Won't my regular business insurance cover my losses? In most cases, no. General liability, D&O, and other standard business policies were not designed to address cyber risks, and many now contain language that specifically excludes them.
At General Southwest, we provide benefits consulting services to a variety of organizations, from small businesses to large multi-state companies. Our clients span a diverse range of industries as well. We have resources that can help your company navigate the complicated world of HR and employee benefits, including ACA compliance and COBRA coverage and administration.
Unthinkable scenarios are called that for a reason. No one wants to contemplate the horror of death or disability. But knowing your loved ones-as well as the assets you've worked hard to build-can be cared for and preserved can provide peace-of-mind if the worst comes to happen. At General Southwest, our advisors are experienced in the "what if's" of life.
Reviews (11)
John McFarland
John McFarland
Jan 21, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Great service and prices with prompt responses to questions.
Tom Gilbride
Tom Gilbride
Nov 21, 2020
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General Southwest Insurance Agency is by far the best agency we've worked with for our commercial property and casualty insurance. We've been with them for four years so far. Nancy Carter, our P&C agent has been a true professional. She has extensive knowledge in all areas of coverage and has helped us close some holes in coverage with her excellent coverage review of our insurance program. She successfully lobbied our insurer to change our Inland Marine coverage from actual cash value to replacement cost coverage. She guided us to add an excellent cyber liability policy and helped us to attain
Lauren W.
Lauren W.
Jul 18, 2020
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Positive: Professionalism, Responsiveness
Becky McDonald is absolutely wonderful. Anytime I have any questions, she is always readily available and very responsive. I’m lucky to have her as my malpractice insurance contact.
Gail Shillito
Gail Shillito
Jun 15, 2020
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Positive: Professionalism, Quality, Responsiveness
General Southwest Insurance is a great company to work with. They have taken care of our insurance needs for 20+ years. We have had the same agent for a number of years which makes annual renewals a breeze.
Charlotte Mahin
Charlotte Mahin
Nov 21, 2017
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Have been doing business with this company for nearly 10 years and have never had a problem. My agent contacts me each year to advise me of any changes in cost or coverage. Thanks, GSA>
Beth Filicetti
Beth Filicetti
Nov 10, 2017
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I recently had an insurance company hike my rates to the point I had to start looking around. I found a new very popular company that was cheaper with the same coverage so I quickly moved over. I then found out this company would not provide me with the increased level of auto insurance nor could they offer me home owners insurance or the umbrella policy that I needed. I called General Southwest in within two days I moved over my Auto, home and umbrella policy to them at a great value. I then moved my small business insurance over as well. It is great to be with someone that can handle all my needs
Trent Houg
Trent Houg
Oct 28, 2017
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The people at General Southwest are great to deal with. They know what they are doing, and get things done fast and they saved me several thousands on my workers comp. I’ve got a lot of things to manage in my businesses and life and its nice to know they’ve got my back.
John Marotta
John Marotta
Aug 22, 2017
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Ever get insurance with someone that refuses to let you Change to A new insurance company that is cheaper well that is what they are doing to me 25 years with this company now there insurance for flood per year is $1,885 A year and I have never ever filed A claim !! I repeat never do business with this insurance company ever .they tryed to force me to keep this high priced insurance still don't know if there returning the pree payment .Shady very shady company.
John Marotta
John Marotta
Aug 03, 2017
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Well after 25 years of watching there rates go up and up I decided to shop Around found A much better price .Called to cancel and then the nightmares began Emails stating they would keep this policy and not let me out of it they sent me A form to cancel it that could not be reprinted ,So I have to go into there office did that one time signed the cancel form now I've sent the invoice from the other carrier but still no response no Check Don't go Here they only look out for themselves .Not you
Jan Carter
Jan Carter
Jun 04, 2017
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Founded by Wallace E. Broberg Sr. in the 1950s era, this is a fantastic insurance agency.
Michele Uribe
Michele Uribe
Dec 05, 2015
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Family owned insurance agency with much expertise is commercial and personal insurance! Contact us at 480-990-1900