Mortgage MarketSmart is a powerful solution for lenders who know that reaching and serving diverse borrowers is mission-critical -- for the future of their businesses and for the homebuyers in the communities they serve. The size and composition of mortgage opportunity varies from market to market and from year to year, requiring lenders to build and execute targeted, dynamic strategies for each of their markets.
Mortgage MarketSmart leverages iEmergent's best-in-class mortgage forecasts to help lenders pinpoint tomorrow's hotspots, reveal missed opportunities and - best of all - blends real-time real estate agent and listing intelligence, loan officer performance data, and market share information for every competitor to ensure that lenders take action that gets results.
Mortgage MarketSmart leverages iEmergent's best-in-class mortgage forecasts to help lenders pinpoint tomorrow's hotspots, reveal missed opportunities and - best of all - blends real-time real estate agent and listing intelligence, loan officer performance data, and market share information for every competitor to ensure that lenders take action that gets results.
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Since 2000, we have been focused on delivering a forward-looking approach to helping organizations navigate the industry's changing landscape. After nearly 20 years as an executive at two national lenders, iEmergent founder Dennis Hedlund leveraged his background in mathematics and predictive modeling to develop a groundbreaking method for forecasting mortgage opportunity.
With powerful solutions that blend critical datasets together, iEmergent helps lenders supercharge their growth - into new markets, with diverse market segments, and by boosting originations in the markets they already serve. It is easier to grow when lenders know where to find their future mortgage opportunities.
Laird is at the helm of iEmergent, playing several different roles on a daily basis. In addition to leading strategy and development of iEmergent's Mortgage MarketSmart application, Laird guides business strategy, manages sales, and supports client fulfillment. After graduating from Swarthmore College, Laird was a member of iEmergent's original team.
DIVERSIFi supports lenders of all sizes and kinds, as well as individual real estate and lending professionals - from executives to managers to loan officers. A web portal with powerful maps and tools that make it easy to find hot spots in your markets and pinpoint where you are missing opportunities.
Our clients are innovators. They see the value in new data and technologies and use them to get ahead of competitors. They're not afraid to take the lead and try things before everyone else-in fact, they live for doing so. From determining where we should open up new markets, to where we don't want to open up new markets-iEmergent's market intelligence is a key resource in our decision-making process.
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