Magic Box @ The REEF is the first of its kind, and one-of-a-kind. A truly all-inclusive "one-stop-shop" for producing unique and successful events in DTLA - from small meetings to large conventions - Magic Box provides both the spaces and services that bring every event experience to the next level.
Housed in the iconic LA Mart building, this collection of gorgeous, modern, renovated spaces play host to an enormous array of special events and trade shows, including the arts, design, fashion, film, television, advertising, and tech industries, and more. Transform 100,000+ square feet of sleek indoor exhibition and breakout space for a revamped trade show experience.
Housed in the iconic LA Mart building, this collection of gorgeous, modern, renovated spaces play host to an enormous array of special events and trade shows, including the arts, design, fashion, film, television, advertising, and tech industries, and more. Transform 100,000+ square feet of sleek indoor exhibition and breakout space for a revamped trade show experience.
Services
Our single most distinguishing component, and what separates Magic Box from other event centers, is the quality of our services.
Unlike other event centers, that require outside contractors to provide services, all of our event services are on-site, from exhibitor services, decoration, furniture configurations, booth build-out, signage, box office services, dock management, material handling, power, internet access, engineering, rigging, security, housekeeping services, event management, and more.
Unlike other event centers, that require outside contractors to provide services, all of our event services are on-site, from exhibitor services, decoration, furniture configurations, booth build-out, signage, box office services, dock management, material handling, power, internet access, engineering, rigging, security, housekeeping services, event management, and more.
It has added a modernized large-scale events facility and full-scale production service center to the DTLA map. To learn more about events that are hosted at Magic box, please visit our calendar. Please contact specific events' organizers directly for ticketing information and hours. The venue is within 0.25 miles of the Blue Line Grand Ave station and within 0.5 miles the 23/Flower Expo line station.
Magic Box is the event, trade show, and production center for THE REEF: A Creative Habitat in Downtown Los Angeles. With over 100,000 square feet of customizable event space over three floors, Magic Box delivers a dynamic, special facility that can be purpose-built to fulfill an extraordinary scope of event needs.
This unique event floor has been designed specifically with trade show needs in mind. Consisting of a grand exhibit hall with space for 300 exhibitors (10x10 booths), over 60,000 total square feet, and three break out rooms (Cloud Room, Meeting A & B), this floor can be transformed into incredible show experiences.
The most striking feature of this space is its 20-foot-high ceilings. It generates a grand, spacious and impactful feeling in attendees, and is used in many applications; from Fashion Shows to Speaking Events. Featuring its own private entrance, Exhibit Halls A & B can accommodate up to 140 exhibitors (in 10x10 booths) and four high tech meeting room.
Reviews (14)
Talia Tessa
Dec 24, 2020
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Yolanda Pearson
Jun 06, 2020
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I came here for a MBA fair/conference. The hotel staff was nice in directing me promptly on where to go for the fair. The lobby is gorgeous and the bar is nicely decorated. This is definitely a business hotel, as most of the guests were in suits. The ballrooms on the 5th floor that were utilized for the fair were nicely appointed and suited the occasion.
Linda Lindemann
Dec 20, 2019
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Door man is a gem! Me and my husband weren't sure if we wanted to go in and the friendly doorman pretty much changed our minds by being so cool and friendly. We sat downstairs and ordered two of their more popular cocktails. If you are worried about the cost of their drinks, consider that 1 cocktail is a doozy! They taste amazing, are crafted professionally and are strong to boot. Really cool and fun place!
Aaron T.
Nov 11, 2019
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Been here twice so far, once for a Bjork event a couple of years ago and most recently, the LA Coffee Festival. The building itself it huge, located off the 10 freeway, close to LA Trade Tech, as well as the Blue Line (now A Line) to/from Long Beach. They do have on-site parking which I think is quite pricey, at $20. If you can, try to find street parking. There seems to be lots of locals passing through the area. Look for signage as there may be multiple events going on. Inside the building, it's basically nondescript showroom floors. Look for the giant chair in the parking lot and you&apos
Special Special
Oct 19, 2019
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Caroline Morrison
Aug 31, 2019
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Kate K.
Aug 21, 2019
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I attended the 2019 tea festival here over two days and got to see the event space in action. My impression: decent, but not great by any stretch.
1. Parking: It's a flat fee of $20 to park in the lot each day, which seems really overpriced. Across the street from the event space there are metered spots for up to 4 hours. Around the corner there are 6 hour metered spots. I parked about two blocks away for free - not sure I'd do that at night, but during the day it seemed ok.
2. Restrooms: There was one women's restroom on the floor of the event space with only three stalls. Not
1. Parking: It's a flat fee of $20 to park in the lot each day, which seems really overpriced. Across the street from the event space there are metered spots for up to 4 hours. Around the corner there are 6 hour metered spots. I parked about two blocks away for free - not sure I'd do that at night, but during the day it seemed ok.
2. Restrooms: There was one women's restroom on the floor of the event space with only three stalls. Not
S. Alicia S.
Aug 11, 2019
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Magic Box at The Reef held the 2019 Tea Festival. I have been there before for other great foodie events open to the public.
Parking on the premises was $20 for day. It was the same across the street and next to the Mercedes Dealer. I wasn't sure if I could get away with parking at McDonald's for the whole day. So, I chalk the parking situation up to competitively even and paid the $20. That gigantic chair really belongs to me now.
Eventbrite suggested the event to me. I decided to attend, and pre-purchased my tickets. I could have bought a General Admissions Ticket $20 and attend
Parking on the premises was $20 for day. It was the same across the street and next to the Mercedes Dealer. I wasn't sure if I could get away with parking at McDonald's for the whole day. So, I chalk the parking situation up to competitively even and paid the $20. That gigantic chair really belongs to me now.
Eventbrite suggested the event to me. I decided to attend, and pre-purchased my tickets. I could have bought a General Admissions Ticket $20 and attend
Wanda Davies
Jul 30, 2019
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Susan J.
Nov 10, 2018
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I was really looking forward to the event here. Needless to say, if another event is here, I won't go. Not even for free
2 serious reasons
(1) availability of restrooms for both 'genders' was awful and the ones that were there were not of decent quality.
(2) you couldn't even talk to the vendors and hear a word they say. The acoustics were totally lousy.
My guess if for LA the price is right, but it's not worth it any price
Will not go back
2 serious reasons
(1) availability of restrooms for both 'genders' was awful and the ones that were there were not of decent quality.
(2) you couldn't even talk to the vendors and hear a word they say. The acoustics were totally lousy.
My guess if for LA the price is right, but it's not worth it any price
Will not go back
Andrew L. PickfordIII
Sep 28, 2018
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Ericka Frazier
Aug 06, 2018
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Totally and completely unimpressed with this venue. It is just as it says, a box. The event I went to is geared to be very social and the floor beams ruin that experience. It was rather gloomy inside and the concrete/rubber floors just don't work for the space. I was very disappointed and doubt if I ever go back to an event at this location. Unless, it is meant to be a divided type of event.
Joleen Q.
Jun 19, 2018
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I went here for PhotoConLA a couple of weeks ago. It's really a cool building and there is plenty of parking but it was $20. When you walk in it is very clean and very artsy. There's a really yummy looking place to buy food and coffee. They have a fordable prices as well. There are four floors I believe and it is very spacious for a convention. they have food trucks surrounding it as well.
Jakeisha G.
Mar 04, 2016
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The lady at the first desk was so nice. I'm here for a meeting in the Cloud room. While taking a break, I encountered a very rude man who works here. He appears to be Indian or middle eastern. The second was empty I decided to walk back and forth only because I've been sitting all morning. The rude guy appeared to be showing the floor off to another gentleman. The rude guy asked if I needed help and I said no. He then told me this floor was closed. I responded with my meeting is on this floor. He said, "Maybe it's in the Cloud Room." I told him it was. I then asked if
