Highly considered business purchases involve many decision makers and follow a nonlinear path, making it a challenge for customers to make buying decisions. To win sales deals, marketers must help buyers throughout the journey. Research finds that when businesses are considering a purchase, they spend most of their time researching independently online before speaking to a salesperson.
Business buyers complete distinct tasks before making a purchase. Once a problem is identified, stakeholders explore solutions and develop requirements before developing a short-list of suppliers and working to build consensus. Customers reward suppliers that make buying easier. That is why our Buyer Enablement Platform is so effective in helping companies win more sales deals.
Business buyers complete distinct tasks before making a purchase. Once a problem is identified, stakeholders explore solutions and develop requirements before developing a short-list of suppliers and working to build consensus. Customers reward suppliers that make buying easier. That is why our Buyer Enablement Platform is so effective in helping companies win more sales deals.
Services
When marketers provide information that helps customers through a complex purchase, they win big. Our network of industry-focused sites and audience targeting capabilities help you reach your ideal customers every step of the way. Capture attention with content that calls out a business problem where your audience spends the most time online.
Audience data and insights, coupled with trust and brand recognition, are valuable assets which can be harnessed to support buying activities. A partnership with MediaBrains establishes your brand as the go-to resource in your industry, develops your audience, and boosts revenue. Connect buyers to your brand when theysearchour Buyer Enablement Platformfor content that helps them answer their business questions.
