While helping businesses thrive for the last 30 years, I have established proven marketing strategies that get results without waste. Not all businesses are alike. Thus I customize advertising plans that grab the attention of hyper-targeted buyers. In addition, I no longer allow my clients to pour money into non-targeted advertising and hope someone discovers their message.
Today, with the help of online tools, I can locate people who are looking for exactly what you are selling. Thus, I create messages that reach these eager buyers in a cost-effective manner. And I entice these people to buy. As a result, your return on investment is trackable and proven to work. As a result, using these tools properly will blow away results using traditional methods of advertising.
Today, with the help of online tools, I can locate people who are looking for exactly what you are selling. Thus, I create messages that reach these eager buyers in a cost-effective manner. And I entice these people to buy. As a result, your return on investment is trackable and proven to work. As a result, using these tools properly will blow away results using traditional methods of advertising.
Services
Branding is one of the most important aspects of your business. As a result, an effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your symbol or design that identifies and differentiates you or your product from other products.
After designing 100's of logos in Naples and throughout the U.S., I have created a system that incorporates clients' ideas from day-one to turn their vision into a reality. Through consultation and refinement during the design process, your perfect business logo can be created through direct collaboration.
Consistency is key. I will present you with a company identity booklet that will contain specific rules for the use of your logo, colors, fonts, signage, printing specifications, and secondary elements. It is important that you strictly follow these rules to maintain your company brand. Many times a rouge designer will be tempted to incorporate their own "touch" to a job for you.
Analysis of your target customer. What are they looking for? What keyword phrases do they use in searching for your product or service? What are their demographics? What are the key problems they are searching for solutions for? Only after we have the answers to these questions do we develop a design concept that will grab their attention, answer their questions, and point to you as the solution to their needs.
One sure-fire way of getting your site to the top of the search engine rankings immediately is to pay for it via a Pay Per Click campaign. While organic search engine placement is obviously better (after all, it's free!), ranking on page 1 sometimes can take some time - depending on your keyword competition.
Reviews (10)
Helen Waite
Jan 01, 2021
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Maritza Parrott
Oct 19, 2020
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My son's graduation was approaching, and I have contacted 3 different professional photographers, but they cost a fortune. I was referred to Dave who was very approachable and fit our budget. He did a phenomenal job taking our son's photos, designing the graduation cards, and also a terrific yard sign!!. It was easy to work with Dave, and I highly recommend his job!!
Mike Langan
Sep 11, 2020
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Mr. Horton designed the Logo for my Small Business when I started. He also came up with several Marketing Ideas to help me break into a difficult market. He is as good as it gets in his field.
The importance of being on the first page of Google search cannot be overstated. His current offer to get you there is pretty much the definition of a no-brainer. Give him a shot, you will not regret it.
The importance of being on the first page of Google search cannot be overstated. His current offer to get you there is pretty much the definition of a no-brainer. Give him a shot, you will not regret it.
David Wrigley
Sep 07, 2020
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I entrusted Dave Horton Advertising to build my website for my business and set up the keywords to attract customers to my site. Dave did an outstanding job and his guidance and strategy has driven new clients and made my phone ring. My site appears on the first page of Google when the keywords he set up are entered into Google search.
He also build a link within the site so folks could purchase a book i have written. Sales of my book immediately jumped by 10X and have maintained growth since.
I would highly recommend Dave Horton Advertising for new or established businesses who are looking to
He also build a link within the site so folks could purchase a book i have written. Sales of my book immediately jumped by 10X and have maintained growth since.
I would highly recommend Dave Horton Advertising for new or established businesses who are looking to
Vashti Watson
Sep 04, 2020
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Dave has been simply fantastic for my small business! He is adept at multiple forms of advertising and design, all of which he implemented expertly when designing all of my business materials. Dave walked me through every step and brought many creative ideas to me that have led to much success. The first thing my customers say is, "Wow! I love your design work, labeling and website photos." All of these were done by Dave, who consistently works with me in a professional and expert manner. He has saved me from many near disasters with his quick turnarounds and patience. I have recommended Dave to
Joyce Ford
Jul 23, 2020
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Dave Horton Advertising is the best deal in South Florida for all your advertising and marketing needs. He* fills the bill* for on time and within budget projects.
Dave is a creative master with great experience. I have used Dave as my go to person when I was a Senior Marketing Director a regional shopping center in Naples, Fl. He also helped my outdoor and indoor signage needs, window display, brochures, & tenant meeting ad specialties.
I recommend Dave Horton Advertising with confidence. " He gets it done right the first time"!!
Dave is a creative master with great experience. I have used Dave as my go to person when I was a Senior Marketing Director a regional shopping center in Naples, Fl. He also helped my outdoor and indoor signage needs, window display, brochures, & tenant meeting ad specialties.
I recommend Dave Horton Advertising with confidence. " He gets it done right the first time"!!
John Tucker
Jul 01, 2020
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A few years ago, Dave Horton built my website for my local pressure washing business. The site looks great, but more importantly it ranks on Google page 1 using 2 keyword phrases that people who need my service, Naples pressure washing and Naples pressure cleaning.
As my website analytics show, a large number of the calls I receive come from people finding me on Google and other search engines.
I highly recommend Dave Horton advertising for your company website design and search engine optimization
John Tucker
As my website analytics show, a large number of the calls I receive come from people finding me on Google and other search engines.
I highly recommend Dave Horton advertising for your company website design and search engine optimization
John Tucker
Lewis Roberts
Jun 21, 2020
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After years of paying website managers for work I knew they weren't doing, I lost my patience. I had used Dave Horton before to various logo and other design services. This time I asked him to overhaul my website and make some quick changes (some timely due to the pandemic). What the previous manager had taken weeks to not complete... took Dave only overnight. My website is again up to date thanks to Dave.
Maritza A.
Apr 22, 2020
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My son's graduation was approaching, and I have contacted 3 different professional photographers, but they cost a fortune. I was referred to Dave who was very approachable and fit our budget. He did a phenomenal job taking our son's photos, designing the graduation cards, and also a terrific yard sign!!. It was easy to work with Dave, and I highly recommend his job!
Joshua Deer
Nov 01, 2015
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Working with Dave was easy and fun. I had have searched three other companies before Dave and they all said the same thing. That what I wanted on my banner for my business could not be possible unless I had the people currently with me to take a picture. I was referred to Dave by Jen Chadwick and Transcendent fitness. So glad they did! Dave had no problem getting done what I needed for my banner with out having the people currently with me. He made the job easy for me. I am very happy with my new product! I am excited to do future business with Dave. I would highly recommend Dave to anyone that
