Out-of-home (OOH) media is one of the most powerful and cost-effective forms of advertising that continues to thrive in today's digital age. It reaches consumers closest to the point of purchase and delivers the right message that triggers them into an active buying mindset. At Murphy Media Group, we specialize exclusively in OOH media.
Our experts understand the subtle nuances involved in buying OOH, allowing us to provide effective advertising campaigns at the best possible rates to suit your budget while maximizing your exposure to potential customers. Many people travel the same road every day -- they are familiar with it. A small change in the scenery is evident, which means your advertising campaign will never go unnoticed.
Our experts understand the subtle nuances involved in buying OOH, allowing us to provide effective advertising campaigns at the best possible rates to suit your budget while maximizing your exposure to potential customers. Many people travel the same road every day -- they are familiar with it. A small change in the scenery is evident, which means your advertising campaign will never go unnoticed.
Services
Murphy Media Group is an independent media buying agency that provides out-of-home (OOH) media solutions to advertising agencies and direct advertisers. Since we specialize exclusively in OOH, we are able to create effective advertising campaigns at highly competitive rates to suit your requirements and budget.
Murphy Media Group provides a turnkey, single-source approach to planning and buying OOH advertising media. We partner with agencies and advertisers to build their brands through highly targeted and emotionally connected OOH marketing campaigns. Historically known as outdoor advertising, OOH includes hundreds of advertising formats that engage and captivate consumers outside of their home.
Street furniture advertising offers a way for businesses to get their brand and message in front of pedestrians and transit system passengers. Advertisements are typically found in heavily trafficked areas around business and shopping districts. From transit shelters and bus benches to kiosks and public information booths, Murphy Media Group can help you reach more consumers and make the most of your advertising budget.
Transit advertising is an effective way to reach consumers as they travel using public transportation systems in metropolitan areas. Placing your ads outside and inside buses, subway trains, trams, and more allows you to deliver your message on a daily basis, reaching a large number of mobile audiences at a lower cost.
Alternative or non-traditional advertising refers to just about anything you can put your brand and message on. Any outdoor media that does not fall into the categories of billboards, street furniture, or transit, can be considered alternative. From guerilla marketing and brand ambassadors to gas pump toppers and ad balloons, the possibilities are vast and continue to emerge.
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