We love the hip vibe, down-to-earth people and breathtaking scenery of Asheville! Our full-service bike shop provides the ultimate cycling experience with an Asheville feel. MustAsheville offers bike rentals and carries new and preowned, high-quality bikes and all of the gear you need to make every ride awesome. Our dog-friendly bike store offers products to help rescue dogs in need. We are part of Rags To Royals Bulldog Rescue.
Services
Meet the man behind MustAsheville. Jeff is a bike matchmaker extraordinaire who pairs each person with the best bike for a fun and long-lasting relationship. His love began at the young age of 13 during his first triathlon. Jeff quickly became passionate about road, cyclocross and mountain competitions.
Reviews (10)
Scot Quaranda
Jan 26, 2022
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Brian Bauer
Jan 04, 2022
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Took my bike to another reputable shop in Asheville to replace shifter cable and adjust my shifting (1x12 drivetrain) and they couldn’t get it right (twice) and tried to sell me a new derailleur. Took it to MustAsheville for a second opinion and he said hanger was a little off and b limit screw was out of wack. 15 minutes and on the trail again. Thanks MustAsheville!
Noah Wood
Nov 20, 2021
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Walked in this afternoon with a credit card and a dream, and rolled out with a sweet new hardtail. Jeff dropped everything to help me find just what I was looking for. He talked me through options and features, then observed my test ride, and offered to swap out a new stem to get me a better fit based on what he saw. I picked up some goodies from the shop, my bike got a final check, and I was on my way with enough daylight to squeeze in a first ride before dinner. Highly recommend!
Tim Rehak
Nov 14, 2021
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Raising Caine
Oct 19, 2021
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Leslie Hawes
Sep 21, 2021
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Lynne Feyk
Sep 18, 2021
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Mike Bengtson
Sep 10, 2021
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Beyond expectations service - saved our bike trip to the Asheville area by going above and beyond to find a Scott part for us! Other shops might have given up when they didn’t have the exact spare we needed but Jeff found a kit and called out to another customer to ask if he’d split it with us. Really didn’t expect the call back but super grateful for the exceptional service.
Bryan Hoofnagle
Jul 14, 2021
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Wendy Flynn
May 04, 2021
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Had a great experience purchasing a gravel grinder from Jeff today. He took a lot of time with my husband and I addressing both my sensory experience of the bike and my husband’s technical consideration of the components. He listened well and explained things clearly, making the whole experience comfortable. When I shared that I didn’t know how to change a tire, he took lots of extra time to show me the whole process then watched and helped as I did it myself. Finally, he did a thorough bike fitting to maximize my comfort while riding. A fantastic experience start to finish.