AETHER Apparel
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AETHER Apparel
AETHER (pronounced "-ther") was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn't find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line.

AETHER was born out of the desire for a men's collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue.
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Located just a few blocks away from our main headquarters, this flagship store is our largest and most expansive retail space to-date. Expanding upon the same visual aesthetic as our San Francisco and New York stores, we again partnered with French designer Thierry Gaugain to transform the 4,000 square-foot space.
AETHER is committed to offering a positive digital experience that is accessible to the widest audience possible. We are updating and improving our website to ensure that we meet the Web Content Accessibility Guidelines 2.1 AA level. While we are completing this work, if you are unable to access any element of our site or are having difficulty during your experience, we are more than happy to assist you.
Reviews (21)
David S.
David S.
Nov 30, 2021
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If you got dollars they got coats. Now it's not the most expensive coat shot in the city by far...but it's not cheap here. I was looking for motorcycle gear which they have a strong selection of in textile and one leather jacket. Here's the thing: this stuff is high quality no doubt but the armor in Moto gear is this kinda non-newtonian solid. So its flexly until impact where it hardens to a shell then relaxes post impact. I don't know how to explain what kinda space polymer that is but it beats hard shelled armor hands down. Plus the coats look normal so you won&apos
Dean Quasar
Dean Quasar
Jan 13, 2021
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Have multiple pieces from these guys for both myself and my wife. Great quality and excellent service.
Christina F.
Christina F.
Nov 16, 2019
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Got the cutest coat from this place! They are a cool box cart shop. Very happy with the quality. I will be back for more clothes this season.
Cheley F.
Cheley F.
Apr 10, 2019
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Kay and Ryan provided me with the best customer service! They were friendly, helpful and professional making my purchase a smooth one. Would highly recommend that you check this place out!
B. S.
B. S.
Nov 19, 2018
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I purchased an Aether zip hoodie in ~2013 - and looking at their history, they were in business a short 4 years at that time. Gotta say the zip hoodie was no ordinary zip hoodie - fabric quality and features were exceptional. I have been interested in there product line since. If you have a chance to visit the SF store - you should, just to see it - amazing! The staff at the store provides world class customer service.
The Airplane track pants are heaven, around town and particularly for 10+ hour flights.
Kyrie S.
Kyrie S.
Jul 26, 2016
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Very cool store in Hayes Valley, and hard not to miss! The interior is small, but has a very cool conveyor belt for all their merchandise to rotate around with the push of a button!

While the stuff inside is too pricey for me and isn't really my style personally, I still enjoyed popping my head in because the people working there were so incredibly friendly and helpful! These two guys greeted us and openly sparked a conversation about their purpose and offered to help us view anything. This might just be because there was no one else in there at the time, but I still appreciate the service
Jackson D.
Jackson D.
Jan 04, 2016
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Summary: Cool store, worth going into and poking around; don't expect the clothing to hold up relative to the price.

The store is pretty cool from a design standpoint. The minimal industrial aesthetic fits the clothing style and design. Unfortunately the clothing doesn't hold up under everyday use. I bought a lightweight hooded sweatshirt. It was perfect for SF. I was disappointed when after a year of regular wear the sleeve cuffs were stretched out and the fabric was sun bleached and my grey hoodie was no a strange distressed taupe/grey. With no lifetime guarantee on their products
Stan L.
Stan L.
Dec 30, 2015
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I had scoured almost every boutique around Union Square in search of a jacket that would fit me to the T but to no avail. I checked into the Eddie Bauer, IceBreaker, North Face, Adidas & Nike stores but nothing fit well. Even the mega Macy's Men's Store didn't have what I was looking for. Per chance I saw some jackets displayed inside a container at Hayes Valley with an unfamiliar name (until now) and decided to check it out. Ten minutes later and a few hundred bucks poorer, I exit with my striking blue Glacier Shelter. Aether's a winner in my eyes...more accurately, we
Hanna A.
Hanna A.
Nov 21, 2015
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I had a really amazing experience at this store.

The architecture and interior design of the place is definitely enough for a visit. However, the quality of their clothes as well as their impeccable customer service is really noteworthy. The products are not monetarily cheap and I definitely went over my imaginary budget. But, the quality and design really stood out and was worth the extra cash. I did some comparisons that night before at REI. When compared to brand names such as North Face, Patagonia etc the design at Aether were slim and felt right. The design and feel were not baggy
Matt S.
Matt S.
Sep 27, 2015
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I went in to browse without the intent to buy but I ended up walking out of the store with a great new jacket. The service level was outstanding - the guys working there were super professional, knew the products well, and made great recommendations all without hovering or being pushy. I love the quality of all the products I looked at. The only downside is the cost.
Brian L.
Brian L.
Jul 17, 2015
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This place is super cool. A small clothing shop located in a storage container!

Their products are more geared towards outdoor biker travelers, but still offer a unique look. Keep in mind this is an upscale store. You go here because of the quality and style they offer.

Cool place for photos for any IGers out there.
Maddison S.
Maddison S.
Jan 23, 2015
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I've been waiting a long time for a brand like Aether to emerge. It is clear that the materials, color palette, fit, construction, utility and presentation are all the result of carefully considered decisions.

I had a wonderful experience both in-store and online with Aether. The gentleman who helped me (Ben) was incredibly knowledgeable about the products as well as their specific utility (and patiently and politely answered all my nuanced questions!). Congratulations to the entire team. I'm a lifelong customer and can't wait for the next season!
Deejay K.
Deejay K.
Jun 04, 2014
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I wear their T-shirts every damn day. I've gotta have a good 20 of them. Some are ugly at this point. Some are still new lookin. But they hold up well. And for 40 bones. I damn well hope so. But I guess that's becoming the norm. I've got a few of the sweat shirts/hoodies and flippin love em! Now to get together a few hundred bucks to afford the jackets I want.
I also went to the L.A location. I had a blast. They carry some really nice pieces by other designers. Just a cool building to be in even. The folks were cool too.
Justin H.
Justin H.
Jan 07, 2014
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Yada yada yada, the clothes are great. Super patient and knowledgable people who carefully and honestly tell you when you have too much trunk junk for certain items -- and just the right amount for others. Five stars. FIVE STARS!!!!!
Vivek N.
Vivek N.
Nov 23, 2013
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Classy doesn't always have to come with a side of snooty! To prove my point, let's transport you to Aether in SF.

For those of you who are not familiar with Aether; they make quality gear, primarily jackets. I decided to go into their Hayes Valley container store today to tease myself. I knew I had all the jackets I needed for the season, yet I found myself drawn in. Ben asked if I was looking for anything specific and I was pretty clear that I was just window shopping, but that didn't keep him from providing personalized attention. Lydia too was personable and awesome! When I
Wonder M.
Wonder M.
Jul 19, 2013
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This is a neat, nifty type of store. It is basically two shipping containers that are stacked on each other with a carousel rotate the inventory. I have never seen such an ingenious idea.

My significant other has seen a jacket on display as we were spending time in the Hayes. So in early July, I paid the store a visit and was trying to gift this jacket for her birthday. Unaware of the jacket's style and the size I needed for her, Francesca provided assistance. She knew exactly of the jacket I was referring to, The Amelia, and informed me of the measurements. Unsure of the size I wanted, Francesca
Alex S.
Alex S.
Jun 05, 2013
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Worst customer service. Ever.
The two employees never put their phones down...
The merchandise is good but their tude made it for an incredibly forgettable experience.
Never.Going.Back.
E. S.
E. S.
May 06, 2013
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Not only is this a great space, but the ladies who work there couldn't be any nicer! They are extremely friendly and chatty - I always feel welcome when I come to Aether. Love this store and its stellar customer service!!
Kari G.
Kari G.
Feb 26, 2013
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Shipping container shopping...how amazing is that??? Aether is a really neat shop that is built out of old shipping containers. The stairs up to the second level are steep, very ladder like, Upstairs there are a few more racks of jackets and shirts along with a great chair and some architecture books with a great view of the shops. The clothes are all very soft and there are some great warm jackets.
Grant H.
Grant H.
Feb 01, 2013
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Being a fan of the design/aesthetic of the online shop (especially the imagery), I was blown away by the design of the SF shop... It's absolutely beautiful. Every product has it's place. Bought a space hoodie- I'll give that 5 stars too.
Miriam W.
Miriam W.
Jan 28, 2013
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Shipping container retail has finally come ashore in San Francisco, thanks to sleek outerwear stockist Aether. Housed in Hayes Valley near Biergarten and Ritual, this is the L.A. brand's first stand-alone shop and it's a stunner with a glass-encased cantilevered lounge, reclaimed oak floors and a dry cleaner style conveyor belt to ferry clothing between the floors.

I stopped in on Sunday in search of a coat to withstand the cold that awaits me next month in Europe. Francesca helped me try on the artic trench in jet black and total eclipse (an inky dark blue). It's a waterproof,