Willow Creek Flooring serves homeowners and businesses throughout southern Wisconsin. We have built a successful company through referrals from satisfied clients and our commitment to provide superior service every single time. We may not be the biggest, but we'll always be the best-offering our customers firsthand product knowledge and quality installations from trusted professionals.
Started in the early 1970s by general contractor Bill Schluter, our company grew until customer demand led the family to establish Schluter Flooring in the late 1980s. With a streamlined focus on flooring, the firm carried on its tradition of exceptional service to meet the needs of local families and business owners.
Started in the early 1970s by general contractor Bill Schluter, our company grew until customer demand led the family to establish Schluter Flooring in the late 1980s. With a streamlined focus on flooring, the firm carried on its tradition of exceptional service to meet the needs of local families and business owners.
Services
Willow Creek Flooring serves southern Wisconsin's flooring needs with quality selection, service, and over 30 years of knowledge and experience. We guide you through the entire flooring process from design advice, product selection, & professional installation while matching your ideas and budget. We offer hundreds of quality flooring, countertop, cabinetry and window treatment options.
There's hardly a better flooring choice for homeowners who appreciate comfort, softness, and outstanding design options than carpet. You'll easily match your decor requirements and enjoy a wide variety of added benefits you can take advantage of for a personalized experience like no other. Start with a clear idea of your specific requirements and get your flooring search underway right away.
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Get the softest step possible by adding SmartCushion to your carpet purchase. Our exclusively engineered carpet cushion enhances the feel and performance of your Mohawk carpet, and adds 20 years to your warranty. SmartCushion's visco-elastic memory foam construction softens every step you take and improves insulation for a quieter, more energy-efficient room.
When you choose a soft flooring option that's hypoallergenic, easy to clean and VOC-Free, you're choosing pure peace of mind. Air.o's fibers don't absorb moisture, which helps prevent the growth of allergens and microbes. Air.o's unique, unified construction provides better airflow, releasing more dust and dirt with each vacuum than carpet with traditional padding.
Reviews (5)
Lisa Perez
Jun 23, 2021
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Great carpet installation; long installation times. Our lone carpet installer arrived at 9am and didn't leave until after 8pm, although he worked hard and steadily. He was installing four average-sized rooms of carpet + a stairway. I thought maybe we had bad luck to have only one installer working by himself, especially since he placed multiple calls to get another installer to join him, but the front-desk woman at Willow Creek shared with me that it is common for them to only use one installer. (Our previous experience with carpet installation is that a small team would do the job in a half-day
Kelly B.
Jun 25, 2020
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John Vincent
Nov 10, 2018
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We have looked to Jay and Willow Creek Flooring to complete our flooring projects in our past and current residence. Jay is very professional, listens and works with you, and offers excellent suggestions. His crew does an outstanding job on both removing existing flooring and installing new, whether carpet or vinyl. In addition, they did an awesome job on a back splash and counter top project. We highly recommend Willow Creek, and know you will be very satisfied, as we have been.
Diane Lund
Nov 08, 2018
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I can't say enough good things about Willow Creek Flooring. We purchased carpet from them for our entire home several years ago. The cost was reasonable and the carpet quality and the installation were both top-notch.....it still looks as good as new! After such a positive experience we decided to once again go with Jay for a master bathroom/closet remodel, which includes 2 different flooring types and a large tiled walk-in shower. We couldn't be happier. Working with Jay and Krista has been super. They are both very knowledgeable and take the time to explain different products and patiently answer
Jane Bertschinger
Dec 17, 2016
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I recently used Willow Creek Flooring for a kitchen remodel. Not only do they offer help with flooring, but they also can help with window treatments, granite or quartz decisions, and choosing a backsplash. It is a great place to coordinate lots of the choices when doing a remodel. What I liked most about Willow Creek was the customer service. Both Krista and Jay made you feel like you were a V.I.P. customer, and allowed you to take many samples home to try out for possible use in your home. Highly recommend.
