Today everyone talks about brand storytelling, but few people actually do it well. At Greenough we've been crafting compelling brand narratives since 1999. We deliver business results by making our client's prospects and customers the heroes of those stories and inspiring them to trust and engage with the company.
Powerful brand stories help companies engage with their target audiences on a deep, personal level by capturing their interest, focusing on difficult challenges that they identify with, and helping them imagine a better future that they feel empowered to create with the brand's help. Our clients value our passion, experience and advice and consider us an extension of their own internal teams.
Powerful brand stories help companies engage with their target audiences on a deep, personal level by capturing their interest, focusing on difficult challenges that they identify with, and helping them imagine a better future that they feel empowered to create with the brand's help. Our clients value our passion, experience and advice and consider us an extension of their own internal teams.
Services
Our hand-picked, seasoned leadership team combines big agency experience with the high-touch client service of a boutique firm. We've launched a Fortune 500 brand globally. We've been building successful social media campaigns and implementing effective, innovative marketing strategies for years. Coming off a funding round and ready for a real communications strategy?
Clinicians and business leaders across hospitals, health systems and post-acute care rely on our brand journalists to capture and deliver authentic stories to patients and other audiences across earned, own, social and paid channels.
Likewise, our media and content specialists work closely with medical technology and device manufacturers and healthcare information technology (HIT) providers to position and differentiate their products and services within the rapidly changing healthcare landscape.Healthcare policy (value-based care, reimbursement, social determinants of health, access to care).
Likewise, our media and content specialists work closely with medical technology and device manufacturers and healthcare information technology (HIT) providers to position and differentiate their products and services within the rapidly changing healthcare landscape.Healthcare policy (value-based care, reimbursement, social determinants of health, access to care).
Now, more than ever, technology buyers are focused on application stories and business value. Twenty years ago, when we launched our agency, tech beat reporters and discrete trade publications were spoon-fed technical details for their ongoing coverage.
Today, our team of brand journalists must dig deeper, looking for differentiation and clearer end-user benefit, whether that's a chief information security officer dreading the next breach, a retailer seeking a cloud strategy or a financial services company building a mobile infrastructure.
Today, our team of brand journalists must dig deeper, looking for differentiation and clearer end-user benefit, whether that's a chief information security officer dreading the next breach, a retailer seeking a cloud strategy or a financial services company building a mobile infrastructure.
From discovery of new diagnostics and medicines to analytical technologies for food safety, environmental monitoring and industrial processes, our brand journalists are reporting across the frontiers of science. We specialize in peer-to-peer communications across life and applied science markets as well as in breaking down complex concepts and technologies for mainstream business and consumer audiences.
We help clients reach mainstream business and consumer audiences to highlight executive expertise, product differentiation and brand promise. We're guided by firsthand knowledge of how print and broadcast newsrooms operate and a practiced view on how earned media complements paid, owned and social channels as buyers continue their journeys.
Reviews (1)
David S.
Mar 23, 2015
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