At Charter Marketing I do, of course, believe in using the numbers in marketing. I use as much data as you have to review where you are, where you've been, and to begin to chart your new course. Data analysis and tracking metrics are critical elements in any marketing initiative, be it traditional or non-traditional.
These are all used and combined with your goals and objectives to determine the KPIs (Key Performance Indicators) that best suit your tactics to ensure you have the best ROI (return on investment) for your marketing dollars. Measure Twice, Cut Once: The phrase is ingrained in our heads, but not when it comes to marketing.
These are all used and combined with your goals and objectives to determine the KPIs (Key Performance Indicators) that best suit your tactics to ensure you have the best ROI (return on investment) for your marketing dollars. Measure Twice, Cut Once: The phrase is ingrained in our heads, but not when it comes to marketing.
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That quote is typically used in the teaching fields, but the statement works for marketing and business as well. I involve customers and audiences through marketing, to build your business and your brand. This is the core of who I am and what I do. Today you can search online or have your social media platform of choice deliver articles, snippets and stats to your fingertips to allow you to market better.
At Charter Marketing I provide custom solutions to your specific needs, business and objectives. I don't shoehorn you into templated solutions. I don't take shortcuts. All my work is based on you, to meet your needs and your objectives. Every plan includes recommendations for tactics, segmentation, messaging and creative to reach your audience and your goals.
Marketing and Pets are my passions. My goal is to use my expertise to improve the lives of animals, animal lovers, and those who support them. Your audience faces so much noise every day, the challenge is to break through the clutter, get their attention, then tell your story. The images below are just a hint the magic that we can create together.
Charter Marketing offers full service support for our clients, matching the tactics to most efficiently and effectively reach their goals. This reel is for use as a promotional tool to increase distribution for our TV series, now in our 4th season. We created this piece, from initial thought to publishing in a day and a half.
PetsUnited was an 11-division ecommerce company that also sent out 4 catalogs a year. There were two divisions that received catalogs (dog and equine customers) and they were sent twice a year. The catalogs were large scale product packed catalogs designed to offer existing customers another way of purchasing.
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Christopher Mazza
May 10, 2016
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