Entrypoint Comm
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At Food Lion, a key pillar of delivering our strategy is affordability. For more than 10 years, EPC has been a key partner in delivering this strategic pillar through loyalty card personalization programs which individually connect with our customers to save more each shopping trip.

Their teams commitment to evolve the in-store Personal Savings Station to serve our advancing needs through loyalty card enrollment integration, real-time digital load to card activation, and connecting to commercial plan channels has served our banner and our customers well.Our state-of-the-art digital couponing system delivers a solution that is not just practical, but sustainable and profitable.
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We don't require shoppers to change the way they shop. Instead, we seamlessly fit into their shopping experience by removing the work to make SAVINGS FAST & EASY! Basic Digital Omnichannel consumer programs are leaving behind it's largest demographic of savvy shoppers. Requiring shoppers to "change how they shop" can be burdensome and limits program participation which negatively impacts offer redemption and sales growth.
This Key Omnichannel Touchpoint is placed at store entrance, providing meaningful benefits for your customers. Bottom Line: Same-day savings and enrollment provides instant shopper gratification, grows basket/unplanned purchases and increases shopping trips. Text-2-Phone + App (TAPP) bridges functionality by linking directly to website or microsite.
Reimagined EntryPoint's Personal Savings & Enrollment Station Expands Shopper Engagement to Drive Total Store Sales Volume. Basic Omnichannel consumer targeting is leaving behind it's largest demographic of savvy shoppers. Despite DIGITAL being Grocery's Marketing Future - more paper coupons are still distributed & redeemed each year than digital offers!
Hormel uses EntryPoint's Personal Savings Station and targeted marketing programs regularly to drive trial on our new item launches, and to create meal solutions utilizing their unique bonus sheets for partner tie-ins.

We continue to see a positive return on investment through our shopper marketing teams, and the in-store data results that the Personal Savings Station provides, assist us with planning future programs to drive additional incremental sales.We utilize the EntryPoint Kiosk to tie in with our feature ads to include net down math with our national coupons.
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